Director, Social Strategy

Who We AreHorizon Nextis one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, mediaplanningand investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understandwhat’snext: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Nextoperateswith the single goal that tomorrow must outperform today.  

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

WhatYou’llDo

Campaign Management & Execution –5%

• Supervise RFP creation and review of social partners, proposal analyses, and partnernegotiations

• Oversee junior team campaign buying from set-up to keywordselectionthrough to targeting buckets, optimization, and pacing/reporting; implement QAprocesses

• Guidejunior team membersin campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign

• Ensure team follows QA processand dailypacing

Social Media Strategy –35%

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger mediaobjectives

• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevantextensions

• Drive team brainstorms to kick off plan and consideration setdevelopment

• Oversee creation and development of media specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

• Stay abreast of industry trends, develop POVs related to overall social marketplacebuying

• Work with AMD and Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of keypartnerships

Reporting & Analysis – 5%

• Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Nextaccounts

• Overseethe development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of eachcampaign

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities acrosssocial

• Help AMD coach junior team members on impactful insight writing that is routed in data and action but pulls in largersocialstrategy and provide final signoff

Relationship Management – 20%

• Have foresight and understanding of projects tomaintain and adjust timing of deliverables for team at large, communicating changes to managers andleadership

• Apply knowledge of current/previousclients’ specific business and industry to enhance and furtherrelationships

• Maintain a strong presence across Horizon Next departments (i.e.Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability  

• Act asescalation pointfor junior team members when faced with challenges navigating conversations with internal and external partners andclients

• Primarysociallead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns withobjectivesto drive clientbusiness

Team Management,Supervisionand Delegation– 30%

• Assistin creating growth plans for junior team members and providing clear career goals for theAMD

• Act as a resource forperformance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

• Provide education and training on best practices, media principals, and social industry at large

• Participate in interview process for junior team members roles

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

• Responsible for leaning into Horizon Next initiatives while encouraging junior team members toparticipateand engage within the larger Next Social community

Agency Stewardship –5%

• Responsible for upholding a sense of community and knowledge sharing within the Horizon Nextsocialbusiness

• Dispel high-level POVs on industry trends and updates across both clients and teammembers

• Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of teamculture

• Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella

Who You Are 

• A left and right brain thinker – a data powered strategist 

• A collaborative, team-oriented manager with strong delegation and organization skills 

• Confident in navigating conversations with senior leadership internally and externally

• A problem solver with foresight and the ability to develop creativesolutions

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong leader, excited to manage and grow teammembers

• Interested in the social landscape and a desire to innovate and keep up withtrends

• Committed to the success of Horizon as a whole, including how your accounts cancontribute

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 6-7+ years of experience developing strategic media recommendations and stewardingsocialmedia account projects, acting as a clientcontact

• Deep understanding of advanced analytics and performance media 

• Strong familiarity with marketing principles,analyticsand concepts 

• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be appliedrelativeto thesocialmedia planningprocess

• Expert in negotiating and constructingsocialmedia plans, with understanding of planning,buyingandactivation

• Experience buying ads on Facebook and Instagram is crucial,additionalplatformspreferred

• Exposure to advanced targeting/retargeting tactics in social, used both1stand 3rdpartydata

• Experience owning the full social strategy process inclusive of working with partners,clientsand internalstakeholders

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients,while coaching team members on these skills

• Comfort owning and managing budget/investment levels in social mediaacross multipleaccounts

• Strong experience navigating cross-departmentrelationships

• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Certificates, Licenses and RegistrationsThis role does not require certificates, licenses and/or registrationsPhysical Activity and Work EnvironmentThis role does not require any physicalactivity

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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