Director, Strategic Communications

The Gap

Folsom, New York

JOB DETAILS
SKILLS
Broadcasting, Business Strategy, Coaching, Content Development, Corporate Communications, Entertainment and Media, Environmental Impact, Fashion Industry, Logistics, News Reporting, Podcasting, Press Interviews, Press Releases, Public/Media/Press/Analyst Relations, Scripting (Scripting Languages), Social Media, Thought Leadership
LOCATION
Folsom, New York
POSTED
5 days ago

About the Role

We are seeking an experienced, strategic, and highly discreet Director of Strategic Communications to lead and execute all public-facing communications for a high-profile executive in business, fashion and entertainment as a member of the Gap Inc Communications & Engagement organization and Executive Communications team. This role is responsible for shaping executive visibility and influence, managing media and stakeholder relationships, driving thoughtful thought leadership, and safeguarding reputation in a fast-paced, high-impact business environment.

The ideal candidate is strategic, proactive, measured, and calm under pressure, with strong business and industry acumen and a deep understanding of how executive narratives intersect with corporate strategy. They are culturally fluent and highly knowledgeable about media dynamics across traditional, digital, and social platforms, with a demonstrated ability to position leaders as credible, authoritative voices within the business, fashion and entertainment industry.

What You'll Do

  • Thought Leadership: Developing content to establish the executive as an industry expert, including op-eds and, social media, and conference content.

  • Message DevelopmentCrafting narratives, speeches, social captions, and presentations that align with voice and company goals.

  • Internal & External Comms: Creating internal updates, Q&As, town hall scripts, and managing external media relations or press releases.

  • Strategic Coaching: Advising the executive on communication strategy, media training, and presentation delivery.

  • Stakeholder Management: Building relationships with partners, journalists, and internal teams.  Pitch stories, secure interviews, and manage press placements across print, digital, broadcast, and podcasts.

  • Media Relations: Monitor media coverage, public sentiment, and emerging issues in real time. Lead crisis communications efforts including rapid responseAdvise on sensitive issues, or breaking news affecting the public figure. Coordinate messaging across teams to ensure consistency and accuracy.

  • Operations & Coordination: Manage press and appearance calendars, embargoes, exclusives, and media logistics. Prepare executive for interviews, appearances, and press events. Track KPIs, media impact, and publicity outcomes.

Who You Are

  • Experience: 15+ years in corporate communications, PR, or executive-level communications in the Business, Fashion or Entertainment industry. 

  • Skills: Exceptional writing, editing, and storytelling skills; ability to work at pace.

  • Attributes: Speed, agility, high discretion, strategic thinking, and the ability to influence. 

About the Company

T

The Gap

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing. Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.
COMPANY SIZE
10,000 employees or more
INDUSTRY
All
WEBSITE
http://www.gap.com