Director, Trade Marketing

• Lead the annual Integrated Commercial Planning cycle, ensuring alignment between brand, sales, trade marketing, and finance.
• Translate brand plans and category strategies into customer-level plans that form part of the Joint Business Planning Cycle with key national and regional accounts.
• Set up the key process to link planning and execution between the brand, media, trade and regional marketing and the distributor sell in cycle via DBP (Distributor Business Planning)
• Ensure innovation pipeline is integrated into the Distributor and Customer sell-in cycles

• Develop robust & comprehensive Trade Marketing strategy for professional & retail accounts in partnership with Brand Marketing, Sales, and Education including sampling, visual merchandising, in-store  digital activation strategies.
• Develop strategies and initiatives based on Marketing priorities, ensuring balance and appropriate focus among core vs. newness SKUs.
• Identify key seasonal opportunities at channel/customer level.
• Create and implement marketing planning tools, including 360 marketing calendars, retailer-facing marketing planning materials, and at-a-glance tools to ensure all teams have a thorough knowledge of marketing activations and account-specific activity by product or campaign.
• Partner with the brand teams and sales to create go-to-market strategies that support brand initiatives and commercial goals.
• Maintain key account marketing calendars, in partnership with sales.
• Manage all market meeting meetings – from prep to presentation.

• Lead visual merchandising process for all VM updates (i.e., front of salon, backbar, in-line, front of store, secondary placement updates) with strategic briefs kicking off the process cross functionally
• Partner with Brand Marketing and Sales to ensure optimal productivity of POS/VM of all respective channels and evaluate retail sales impact.
• Proactively identify areas of opportunity from a productivity standpoint and provide ideas to Brand Marketing on how to further optimize visual merchandising space in stores (e.g., messaging, claims, creative, imagery, etc.).
• Responsible for project management for all merchandising updates in store, working closely with brand & graphic designers team to meet all respective deadlines.

• Conduct audits of .com pages with findings on (included but not limited to) pricing, assets, copy, video, reviews.
• Complete extensive research on best-in-class assets and provide recaps on ideas on how to optimize assets.
• Track assets being delivered by Global and serve as dedicated project manager resulting in timeliness upload of all NPD and/or dedicated campaign deliverables.

• Design and execute customer-specific programs and sell-in materials to support product launches, seasonal campaigns, and category growth initiatives in collaboration with the Marketing and Sales teams.
• Work with our customer teams to identify whitespace opportunities within key retailers and drive custom programs that build share and loyalty.

• Ensure National & Local sponsorships have a coordinated sampling and activation plan
• Coordinate the Sampling program at a local and customer level ensuring that Brand led initiatives are fully executed
• Measure and evaluate the ROI of sampling activation across the channels of execution

• Oversee trade spend effectiveness and ROI; support annual planning, budget allocation, and promotional performance reviews.
• Lead post-promotion analysis and partner with analytics, sales and finance to optimize trade investment strategies.
• Analyze trade marketing spend with a critical eye to ensure budgets are spent on meaningful programs to drive brand awareness and product sell out.

• Lead, mentor, and develop a high-performing trade marketing team.
• Foster a culture of strategic thinking, creativity, accountability, and continuous improvement.
• Manage seasonal and monthly budgets, contracts, negotiations, and payments with rigor and transparency.
• Ensure timelines, deliverables, and cross-functional communication are tightly managed across all trade marketing initiatives to internal & global counterparts.
• Any other assignments, projects, duties or tasks as assigned by management.

• 12+ years of progressive experience in Trade Marketing, Sales Strategy, or Brand/Customer Marketing within the CPG industry, with a focus on beauty or hair care brands sold in the prestige market.
• Strong understanding of U.S. & CAN professional & retail landscape, including omnichannel and digital commerce.
• Experience managing direct reports and cross-functional teams.
• Proven track record of successful relationship, campaign & launches within the professional & retail space.
• Leadership experience with national and customer-specific channels & programs.
• Highly creative with the ability to develop new ideas that resonate with audience.
• Strong communication skills and ability to influence key stakeholders
• Self-starter with a hands-on approach and ability to thrive in a fast-paced environment
• Experience working with agencies and managing external partners
• Excellent communication, presentation, and interpersonal skills
• Excellent analytical and strategic thinking skills, with deep experience in promotional ROI and investment optimization.
• Exceptional communication and collaboration skills with the ability to influence across multiple levels and functions.

• Hybrid work environment with a combination of in-office and remote work.
• Prolonged periods of sitting and working at a computer.
• Occasional lifting of up to 15 pounds.
• Walking between different departments when in the office.
• Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations.
• Adaptability to different working environments, including interactions with remote teams and account partners across various time zones.
• Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 20%+ of time.

• The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience.
• This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience.
• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program

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