Director, Velsipity Strategy Lead

Pfizer

New York City, New York

JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Biotech and Pharmaceutical, Brand Strategy, Budget Management, Budgeting, Business Processes, Clinical Data, Clinical Practices/Protocols, Coaching, Communication Skills, Content Development, Cost Control, Cross-Functional, Customer/Client Research, Decision Support, Detail Oriented, Establish Priorities, Federal Laws and Regulations, Global Branding, Government, Healthcare Providers, Incentive Programs, Leadership, Marketing Strategy, Multicultural, Needs Assessment, Performance Metrics, Performance Tuning/Optimization, Policy Implementation, Presentation/Verbal Skills, Product Lifecycle, Project/Program Management, Quality Management, Regulations, State Laws and Regulations, Strategic Planning, Team Player, Trend Analysis, Willing to Travel, Writing Skills
LOCATION
New York City, New York
POSTED
7 days ago

Why patients need you

At Pfizer, everything we do is grounded in our commitment to deliver breakthroughs that change patients’ lives.  As Velsipity Strategy Lead you will play a critical role in translating scientific innovation into patient impact—shaping global strategy, driving growth, and maximizing long-term brand value across markets.

What you will achieve

You will serve as the global commercial strategy leader for Velsipity, accountable for defining and delivering the global brand strategy and ensuring strong execution across regions.

Key responsibilities include:

Global Brand Strategy & Leadership

  • Own the end-to-end global brand strategy for Velsipity, from growth through lifecycle management
  • Define positioning, differentiation, and value proposition in a competitive IBD landscape
  • Lead strategic planning, including brand strategy refresh and tactical planning
  • Lead strategy, design and delivery of Velsipity presence at global medical GI congresses and scientific events.
  • Lead the continued evolution of the Pfizer GI narrative both internally and externally

Growth Execution

  • Drive global growth strategies, ensuring excellence in execution across markets
  • Translate clinical data and insights into impactful commercial strategies
  • Lead key global initiatives to accelerate uptake and optimise performance

Cross-functional Alignment

  • Act as the central point of integration across Medical, Clinical, Regulatory, GASP, PGS and Regional teams
  • Partner closely with US and International teams to enable adoption and execution of global priorities

Customer & External Engagement

  • Shape HCP engagement strategy, including medical education and omnichannel approaches
  • Incorporate deep customer and market insights to inform strategy and execution
  • Build strong collaboration with key external stakeholders and thought leaders

Performance & Value Delivery

  • Maintain accountability for global brand performance and key KPIs
  • Drive data-driven decision-making and prioritisation of resources
  • Ensure delivery of sustainable growth and long-term value for patients and Pfizer
  • Ensure robust budget and cost management maintained across complex and parallel projects

AI-Enabled Ways of Working

  • Use AI-enabled tools to support patient journey synthesis, insight generation, landscape monitoring, content development, and workstream efficiency
  • Apply AI-augmented approaches to identify patterns across complex data sources and improve quality, consistency, and speed of strategic outputs
  • Help embed responsible, compliant AI-enabled ways of working into patient strategy, core resource development, and decision-support processes
  • Stay current on emerging tools and practices that can strengthen patient strategy, engagement planning, and commercial execution

How you will achieve it

  • Lead with an enterprise mindset, balancing global strategy with local market needs
  • Foster a high-performing, collaborative team environment across geographies and business functions
  • Demonstrate agility in a dynamic and competitive landscape
  • Champion innovation in commercial execution and customer engagement

Basic qualifications / experience:

  • Applicant must have a bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7 years of experience; OR a PhD with 5+ years of experience
  • Significant pharmaceutical experience with marketing, strategy, and product lifecycle experience
  • Ability to manage complex projects and budgets
  • Proven record of identifying customer needs, extracting key insights, and translating them into meaningful solutions
  • Willingness to challenge the status quo, with strong communication, confidence, and flexibility within a multicultural setting
  • Demonstrated ability to collaborate across functions and teams, and to lead by influence to effectively develop and implement strategies with internal and external stakeholders
  • Ability to manage strategic agencies and partners to produce solutions that tangibly impact business performance
  • Excellent verbal and written communication skills for a wide variety of audiences, including senior and executive leadership
  • Strong analytical skills; detail oriented, action driven, and creative
  • AI Fluency: Proficient in leveraging artificial intelligence tools and technologies to drive commercial insights, optimise decision-making, and support innovation. Able to navigate emerging AI trends and integrate them effectively into strategic business processes and execution
  • Ability to travel domestically and internationally as needed

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment: Hybrid

Other Job Details:

Last day to apply: July 16, 2026

The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States.

Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email 

disabilityrecruitment@pfizer.com

. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market Research

About the Company

P

Pfizer

A career at Pfizer offers opportunity, ownership and impact. All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
COMPANY SIZE
5,000 to 9,999 employees
INDUSTRY
Biotechnology/Pharmaceuticals
FOUNDED
1849
WEBSITE
http://www.pfizer.com