Animation, Budget Management, Business Strategy, Coaching, Communication Skills, Cross-Functional, Customer Experience, Establish Priorities, Leadership, Marketing, Negotiation Skills, New Store Openings, Partner Sales, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Productivity Management, Retail, Retail Merchandising, Retail Strategy, Sales, Sales Strategy, Storytelling, Strategic Planning, Team Lead/Manager, Training Tools, Training/Teaching, Vendor/Supplier Relations, Virtual Machine (VM), Visual Merchandising, Wholesale Industry
The Director of Visual Merchandising, Americas will define and lead the visual merchandising strategy across Diptyque Americas, ensuring a cohesive and elevated expression of the Maison across all retail, wholesale, travel retail independent environments, corporate office and ephemeral spaces and events. This role will translate global vision into a clear regional roadmap, driving consistency, innovation, and commercial impact across all client touchpoints. The role is based in our corporate offices in NYC and oversees two direct reports.
Leading with a strategic, cross-channel lens, this role will strengthen planning, consistency of brand expression, and executional impact. The Director will collaborate closely with Sales, Retail, Marketing, and Global teams to prioritize high-impact initiatives, support new store openings, and continuously elevate and optimize visual merchandising execution.
This leader will balance strategic direction with in-field excellence, elevating visual standards while building strong cross-functional integration across the organization, while managing VM budget tightly.
Key Accountabilities
Visual Merchandising Strategy & Planning
- Define and own the regional visual merchandising strategy across retail and wholesale, ensuring alignment with global vision and local business priorities
- Develop a long-term VM roadmap, proactively sequencing initiatives across launches, animations, and key commercial moments
- Translate HQ visual merchandising strategy with agility, adapting concepts to store specificities while maintaining the integrity of the Maison's visual identity
- Continuously evolve visual storytelling to re-engage clients, driving visibility and rediscovery of the full catalogue
- Develop a VM strategy that balances both animation plans and permanent displays to ensure consistency and longevity of brand expression
- Ensure a cohesive expression of the brand across all channels and touchpoints, including the NYC corporate office
- Maintain relationships with VM vendors known for their excellence in execution and creativity and negotiate with VM vendors
Field Leadership & Regional Ownership
- Oversee execution of visual merchandising across retail and wholesale environments, ensuring consistency with global guidelines
- In partnership with CMO and SVP sales, establish clear prioritization of field visits and initiatives based on business performance and strategic importance
- Maintain a strong in-field presence to uphold visual excellence, support key launches, and ensure flawless execution
- Lead and elevate visual standards across all doors, including new counter installations, outposts, and seasonal updates
Cross-Functional Integration
- Partner closely with the SVP of Sales on execution planning, prioritization, and tracking of VM initiatives
- Collaborate with Retail, Wholesale, and Marketing teams to ensure VM strategy supports broader commercial and brand objectives
- Partner with Global VM to align on concepts, launches, and guidelines, while advocating for regional needs
- Align space and visual storytelling to drive both brand expression and sales performance
- Partner closely with Sales on assortment strategy to ensure the right product is placed in the right location, within the right space allocation and planogram, to maximize productivity and client experience
- Serve as a key partner to Sales leadership, constructing VM tests and providing insights on how visual merchandising can optimize performance by door
Performance & Business Impact
- Define and track KPIs to measure the effectiveness of VM initiatives, linking visual execution to commercial outcomes
- Analyze performance of key displays, launches, and installations to inform future strategy and optimization
- Clearly articulate the business impact of VM decisions, ensuring visibility at leadership level
- Identify opportunities to innovate and elevate the client experience through visual storytelling
- Push the Local Best Sellers strategy to increase productivity and Fragrance category penetration
Team Leadership & Capability Building
- Lead, coach, and develop the visual merchandising team, fostering both creative excellence and strategic thinking
- Build strong relationships with global partners in Paris HQ, and Americas field teams and retail partners to inspire ownership of visual standards
- Deliver training and tools that enable consistent execution and understanding of VM principles across the network
- Create a cul
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Diptyque Distribution LLC.