Director, Web Marketing

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

PAY RANGE

The Target Pay Range for this position is $173,500.00-$211,900.00 annually. The full Pay Range is $135,100.00 - $250,600.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS - because people helping peoplestarts with supporting you

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

IMPACT YOU'LL MAKE:

As the Director for Web Marketing,

y

ou'll

shape and lead the vision for BECU's public website-the front door to our brand and a critical driver of member acquisition, engagement, and financial education. In this role,

you'll

influence how millions of visitors experience BECU by creating intuitive, trustworthy, and

high

performing

digital journeys. Your leadership will directly

impact

membership growth, product adoption, and how members make confident financial decisions. By blending strategy, data, and empathy,

you'll

help advance BECU's mission of improving the financial

well

being

of our members.

You'll

do work that matters, at scale.

We're

If you

reside

outside the state of our office location,

you'll

travel to Tukwila, WA once per month (Monday-Friday) to spend three full working days onsite at the Tukwila Financial Center.

WHAT YOU'LL DO:

• Set Website Vision and Strategy:You'lldefine and evolve the vision for becu.org as a core marketing, acquisition, and education channel-aligning website strategy with brand positioning, product priorities, membership goals, and BECU's commitment to financial health and freedom.
• Drive Acquisition and Conversion Performance:You'lloptimizesite journeys and landing pages using conversion rate optimization (CRO), A/B testing, personalization, and behavioral insights to increase membership, account openings, and qualified lead generation.
• Lead Web Content and Publishing:You'lloversee content strategy and publishing across priority journeys, guiding content creation while ensuring best practices in SEO/GEO, accessibility, tagging, and regulatory compliance are consistently applied.
• Leverage Data and Analytics:You'lluse analytics and performance data tomonitorfunnel health, audience behavior, and site performance-translating insights into clear, actionable improvements across content, experience, and conversion.
• Champion Member Experience:You'llensure the website delivers a clear, intuitive, and accessible experience that helps members understand financial products and make responsible, informed decisions with confidence.
• Ensure Brand and Regulatory Compliance:You'llpartner closely with compliance, brand, marketing operations, design, technology, and analytics teams to ensure all website experiences meet financial regulatory standards whilemaintainingefficiency, speed, and brand consistency.
• Build and LeadHighPerformingTeams:You'lllead aweb marketingteam spanning content strategy, CRO, and publishing-fostering collaboration, accountability, innovation, and professional growth.

This

isn't

just about ticking

off tasks on a list.

It's

about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN:

• Leadership of ahighimpactdigitalexperiencethat directly influences membership growth and brand trust
• The opportunity to shapeenterpriseleveldigital strategy with visibility to senior leadership
• A collaborative environment where you partner across design, technology, analytics, marketing, and compliance

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
• Minimum of 8 years of applicable work experience indigitalstrategy
• Minimum of 5 years of people leader experience in a business environment

Desired Qualifications:

• Deep understanding of digital acquisition funnels, customer journeys, SEO, and content governance in a financial context
• Proventrack recordleading high-traffic, data-driven websites that deliver measurable business growth
• Strong collaboration skills and experience working across marketing, product, technology, and compliance teams
• Expertiseinanalytics, testingplatforms, and enterprise CMS tools
• Exceptional communication and leadership abilities, with a passion for simplifying financial decision-making through great digital experiences.
• Exceptional communication and leadership abilities, with a passion for simplifying financial decision-making through great digital experiences.

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative

... For full info follow application link.