Distribution and Channel Strategy Manager

Job Summary

The RV Channel Manager is a key leadership role responsible for the strategic oversight of Sun's RV booking channels. The position drives maximum profitability across all Sun and third-party resorts by optimizing the channel mix across Online Travel Agencies (OTA), Direct, Web, and Mobile platforms, and leads the coordination and set-up of new OTA partnerships along with maintaining existing OTA partnerships including Booking.com, Airbnb, Spot2nite, Hipcamp, and Expedia. The position ensures online visibility, rate parity, and cohesive inventory distribution across all channels, and coordinates marketing and revenue management efforts across the entire Sun RV portfolio, translating performance analysis into actionable growth strategies.

Job Duties

• Analyzes reservation and revenue trends across all booking platforms to determine and execute the most profitable channel mix. (Essential)
• Develops and drives comprehensive weekly performance reports, leveraging data-driven insights to identify revenue growth opportunities, and implement strategic initiatives that enhance profitability across all distribution streams. (Essential)
• Analyzes and interprets complex data, translating information into actionable insights for senior leadership to facilitate high-level reviews of the channel strategy for all Sun and third party operated properties. (Essential)
• Drives strategic plans to optimize channel distribution mix percentage, boosting overall revenue and occupancy. (Essential)
• Manages and cultivates partnerships with Online Travel Agencies (OTAs) and third-party resort operators, developing and executing tailored revenue management strategies that maximize exposure and optimize bookings. (Essential)
• Monitors competitor pricing utilizing market survey tools to understand market dynamics, and regional demand generators to allow for competitive positioning and proactive rate adjustments. (Essential)
• Partners with Accounting and Finance teams to establish and maintain best accounting practices for OTA commissions and revenue reconciliation. (Essential)
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
• Updates and manages specialized Contact Center and property specific call queue reporting on a weekly and monthly basis to track conversion rates and agent performance.
• Maintains strict rate parity across all internal and external booking channels by developing and utilizing advanced reporting and auditing tools.
• Develops and implements the channel management budget for Sun RV operated resorts.
• Executes additional strategic initiatives and special projects as requested by senior management.
• Other duties as assigned.

Requirements

• Bachelors Degree in in Business, Finance, Statistics, Mathematics, or Economics. (Required)
• 5 years in experience in a Revenue Management, Finance, or Business-related analytical role (Required)
• 2 years in property management or hospitality industry experience (Required)
• Demonstrated leadership abilities and strong customer service skills
• Excellent written and verbal communication skills
• Must be comfortable in large dataset transformation and have an aptitude to perform numerical analysis and formulate conclusions along with solutions
• Strong attention to detail, modeling and organizational skills
• Ability to multi-task between multiple departments and assignments
• Advanced proficiency in Microsoft Excel with the ability to use advanced formulas
• Ability to travel less than 10% of time per year (3-5 trips/site-visits per year)
• Must have a valid drivers license

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty

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