District Digital Performance Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service.

• Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer's digital engagement/performance.

• Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement.

• Work with dealer and zone team members to establish and optimize each dealer's digital marketing strategy and plan:

• Conduct digital assessment of dealer's digital programs

• Review key digital performance indicators with dealer and develop action plan

• Quarterback ongoing technical support requests

• Coordinate dealer website customizations

• Escalate key vendor issues for the dealer

• Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas:

• Website and digital advertising

• Consumer marketing

• Leads

• Service

• Digital signage

• Social/reputation management

• Other key digital services

• Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs.

• Increase dealer satisfaction with brand/aftersales digital initiatives and service providers.

• Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals.

• Coach dealer on customer acquisition, retention, and satisfaction.

MINIMUM EDUCATION/EXPERIENCE REQUIRED:

• Bachelor's degree.
• 1 to 2 years' experience.
• Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.).
• Knowledge of automotive digital vendor ecosystem.
• The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.
• Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly.
• Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment.
• Excellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal.
• Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel.
• Ability to influence business partners.
• Ability to manage cross-functional groups.
• Ability to adapt to various levels of dealership digital expertise.
• Computer skills to develop, maintain, and analyze data.
• Business consulting skills, ability to create action plans and track progress.

PREFERRED QUALIFICATIONS:

• Dealership/automotive experience.
• Digital retail experience.
• Salesforce experience.
• Competency in basic performance consulting processes such as Root Cause Analysis and Action Plans.