Own one of the three core growth engines for the Americas business — with real P&L accountability
Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling
Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty
Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it
Direct access to senior leadership and cross-functional resources across a 1,000-person global organization
What you bring to the role:
Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities
Implement segmentation strategies defined by leadership using CRM/CDP tools
Run A/B tests across lifecycle touchpoints and site experiences
Support VIP/member program execution and engagement tactics
Execute promotional calendar, pricing, and merchandising strategies
Monitor daily/weekly revenue performance and identify drivers of variance
Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
Optimize conversion funnel performance (landing pages, PDPs, checkout)
Support forecasting inputs and performance tracking against targets
Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
Ensure readiness for campaign launches and lifecycle initiatives
Identify and escalate blockers impacting delivery timelines or performance
Participate in weekly growth cadences and sprint rituals
Execute campaigns and journeys within CRM/CDP platforms
Activate defined audience segments and lifecycle triggers
Monitor campaign performance and surface insights for optimization
Provide feedback on platform usability and data gaps
Maintain dashboards and reporting for lifecycle and DTC KPIs
Track performance against KPI targets and flag risks early
Support weekly, monthly, and quarterly business reviews
Ensure documentation of test results, learnings, and playbooks
What you bring to the role:
- 5-8 years in DTC, eCommerce, or digital commerce
- Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
- Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
- Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes
- Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $110K
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen