E-Commerce Manager

• Compensation: $25.00 per hour
• Hours: Monday through Friday, 9:00 AM to 5:00 PM EST
• Lunch break: 1:00 PM to 1:45 PM daily
• Classification: Full-time, hourly, 40 hours per week
• Location: 100% remote; camera-on availability is required during all scheduled work hours
• A minimum of three verifiable professional references is required
• A background check is required and must be successfully completed prior to the start of employment

• Manage all day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing
• Optimize product pages for conversion through compelling imagery, descriptions, variant structuring, and cross-selling strategies
• Configure and maintain Shopify apps and integrations including inventory sync, shipping, email marketing, analytics, and POS
• Monitor site uptime, troubleshoot issues promptly, and coordinate with developers on technical updates
• Manage checkout optimization, discount codes, gift cards, and promotional campaign execution
• Ensure mobile responsiveness, site speed, and user experience consistently meet best-in-class standards
• Sync inventory and sales data between online and physical retail locations
• Keep the storefront current with new arrivals, seasonal content, promotions, and accurate product information at all times
• Conduct regular audits to ensure product descriptions, pricing, imagery, and inventory are accurate and consistent
• Maintain overall site integrity by removing discontinued products, resolving broken links, and enforcing consistent formatting across all pages

• Serve as the primary point of contact for all vendors selling through Village Retail's e-commerce channels
• Onboard new vendors to the platform, coordinating product setup, imagery standards, pricing, and inventory processes
• Communicate proactively with vendors regarding inventory levels, restocking needs, and sales performance
• Plan and coordinate product launches and promotional campaigns in collaboration with vendor partners
• Track and analyze vendor performance metrics including sell-through rates, return rates, and customer feedback
• Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries with professionalism
• Maintain accurate vendor records, product information, and pricing across all online channels
• Negotiate terms for online exclusives, promotional placements, and featured opportunities
• Ensure all vendors meet quality standards for product photography, descriptions, and packaging

• Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms
• Develop and oversee influencer and creator partnership programs with clearly defined deliverables and performance benchmarks
• Create and distribute affiliate links, promo codes, and UTM parameters for accurate campaign attribution
• Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission and brand values
• Track influencer and affiliate performance and calculate ROI across all campaigns

• Own and execute the full email marketing strategy using Klaviyo
• Build, segment, and maintain email lists using advanced segmentation strategies to deliver targeted, high-performing campaigns
• Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotional content
• Create and continuously optimize automated email flows including welcome series, abandoned cart recovery, post-purchase follow-up, win-back campaigns, and back-in-stock notifications
• Implement and manage SMS marketing campaigns integrated with the overall email strategy
• A/B test subject lines, content, send times, and calls to action to maximize performance
• Monitor email deliverability and maintain a healthy sender reputation

• Execute a comprehensive SEO strategy to increase organic traffic and search visibility across traditional and AI-powered search platforms
• Conduct keyword research for product pages, collections, and content to inform optimization priorities
• Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text across the storefront
• Monitor and improve site speed and mobile usability on an ongoing basis
• Track keyword rankings and organic traffic performance using SEMrush, Ahrefs, or comparable tools
• Monitor Google Search Console for technical issues and leverage search performance data to inform strategy
• Implement and maintain Schema.org structured data markup to support rich results in traditional search and help AI engines accurately understand products, pricing, reviews, and availability
• Apply Generative Engine Optimization (GEO) strategies to ensure brand and product visibility in AI-generated search responses across platforms including Google AI Overviews, ChatGPT, Gemini, and Perplexity
• Develop and optimize FAQ content, buying guides, and conversational content that mirrors how users prompt AI tools, increasing the likelihood of appearing in generated responses
• Build topical authority through long-form content including product tutorials, trend reports, and expert guides that support both traditional rankings and AI visibility
• Optimize product content for voice search by structuring responses to answer specific, conversational queries clearly and concisely

• Set up and manage Google Analytics 4 including event tracking and full e-commerce reporting
• Create, manage, and optimize Google Ads campaigns including Shopping, Search, and Performance Max
• Maintain and troubleshoot the Google Merchant Center product feed, resolving product disapprovals promptly
• Manage Meta advertising campaigns across Facebook and Instagram with a focus on performance and return
• Implement and maintain conversion tracking via Google Tag Manager
• Monitor and optimize ROAS and customer acquisition costs on an ongoing basis
• Build performance dashboards and deliver clear weekly and monthly reporting to leadership

• Monitor customer feedback channels and respond to e-commerce-related inquiries with professionalism and timeliness
• Analyze customer behavior data to identify friction points and prioritize optimization opportunities
• Coordinate with fulfillment partners to ensure orders ship within established SLA standards
• Manage returns and exchanges for online orders efficiently and in alignment with company policy
• Develop and implement strategies to improve customer retention and repeat purchase rates

• 2 to 4 years of hands-on e-commerce management experience with demonstrated results
• Expert-level Shopify proficiency including product management, app configuration, and reporting
• Strong understanding of omnichannel retail operations and online-to-offline integration

• Advanced Klaviyo expertise including flow building, audience segmentation, and performance reporting
• Strong email copywriting ability and design sensibility
• Experience with SMS marketing is a plus

• Demonstrated ability to independently set up, manage, and optimize Google Ads and Meta Ads campaigns
• Solid working knowledge of SEO best practices and their application across product pages and collections
• Proficiency in Google Analytics 4 for performance tracking and reporting

• Proven experience managing vendor or supplier relationships in a retail or e-commerce context
• Strong communication skills for ongoing vendor coordination and issue resolution
• Ability to write compelling, SEO-optimized product descriptions at scale
• Meticulous attention to detail in maintaining accurate and consistent product catalogs

• Strong data analysis skills with the ability to translate performance insights into action
• Advanced proficiency in Excel and Google Sheets
• Experience with project management tools including Asana, Monday.com, or Notion
• Experience with AI tools in a professional e-commerce setting

• Exceptional written and verbal communication skills
• Extremely detail-oriented with a high standard for how the storefront is presented to customers
• Ability to manage multiple projects and priorities simultaneously without losing accuracy or quality
• Self-directed and capable of working independently with minimal oversight in a fully remote environment
• Camera-ready and consistently available during all scheduled work hours
• A minimum of three verifiable professional references is required; candidates without references will not be considered
• A background check is required and must be successfully completed prior to the start of employment

• Experience with mission-driven, community-focused, or culturally relevant retail brands
• Background working with small businesses, independent makers, or artisan product brands
• Experience with Shopify POS and omnichannel inventory synchronization
• Photography or graphic design skills including proficiency in Canva or Adobe Creative Suite
• Google Ads or Klaviyo certification
• Bachelor's degree in Marketing, Business, or a related field

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