E-Commerce Marketing Manager

About the Role:

The E-Commerce Marketing Manager is responsible for driving digital growth, optimizing online sales channels, and enhancing the customer experience across multiple e-commerce platforms. This role combines digital marketing, e-commerce strategy, website optimization, marketplace management, and cross-functional collaboration to support scalable business growth. The ideal candidate has experience managing direct-to-consumer (DTC) e-commerce operations, executing data-driven marketing campaigns, and partnering with technical teams to deliver high-performing digital commerce solutions.

Responsibilities:

• Develop and execute comprehensive e-commerce marketing strategies to increase online revenue, customer acquisition, and customer retention across multiple digital channels.
• Manage product catalogs, product listings, SEO optimization, merchandising, and digital content across platforms including Shopify, Amazon, and other online marketplaces.
• Oversee website enhancements, platform integrations, user experience improvements, and ongoing optimization initiatives to maximize conversion rates and online performance.
• Plan, launch, and optimize digital marketing campaigns across paid search, Google Ads, Meta Ads, email marketing, social media, and other performance marketing channels.
• Analyze website traffic, campaign performance, customer behavior, and key performance indicators using analytics tools to identify opportunities for continuous improvement.
• Lead A/B testing initiatives, promotional campaigns, personalization strategies, and customer lifecycle marketing programs to improve engagement and conversion.
• Collaborate with manufacturing, inventory, operations, fulfillment, and logistics teams to ensure accurate product availability, efficient order processing, and an exceptional customer experience from purchase through delivery.
• Partner with developers, designers, and cross-functional stakeholders to define website functionality, integrations, APIs, data architecture, and digital commerce enhancements.
• Evaluate and recommend e-commerce technologies, applications, and digital solutions that improve operational efficiency, scalability, and customer experience.
• Serve as a strategic advisor by aligning digital commerce initiatives with business objectives, revenue growth, and long-term e-commerce strategy.

Qualifications:

• Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, Communications, or a related field, or equivalent professional experience.
• Three or more years of experience in e-commerce marketing, digital marketing, or online marketplace management.
• Hands-on experience managing Shopify, Amazon Seller Central, or similar e-commerce platforms and marketplace ecosystems.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads Manager, email marketing platforms such as Klaviyo, and digital analytics tools including Google Analytics.
• Experience managing product information, inventory synchronization, product lifecycle management, and online merchandising.
• Strong understanding of website optimization, conversion rate optimization, customer journey mapping, and user experience best practices.
• Ability to interpret data, build reports, monitor key performance indicators, and make data-driven business decisions.
• Experience collaborating with software developers and technical teams on APIs, integrations, custom functionality, web technologies, and digital infrastructure.
• Excellent project management, communication, organizational, and stakeholder management skills.
• Self-motivated professional with strong analytical thinking, problem-solving abilities, and a passion for continuous improvement.

Desired Qualifications:

• Experience within manufacturing, fulfillment, distribution, supply chain, or logistics environments.
• Knowledge of customer relationship management (CRM) platforms, marketing automation, and customer retention strategies.
• Experience with omnichannel commerce, direct-to-consumer (DTC) business models, and multi-marketplace selling.
• Familiarity with ERP systems, inventory management software, and fulfillment technology integrations.
• Experience developing long-term digital growth strategies, technology roadmaps, and scalable e-commerce solutions.
• Professional certifications in Google Ads, Google Analytics, Shopify, Meta, or other digital marketing platforms are preferred.