The e-Commerce Marketing Specialist is responsible for managing the development and maintenance of our online store and is also tasked with coming up with new marketing strategies based on the review of business analytics. Responsibilities - Developing, monitoring, writing, and updating product content contained on eCommerce websites/portals.
- Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts.
- Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings.
- Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.
- Possessing a comprehensive understanding of account best practices, pricing policies, media assets, inventory and/or pre-orders.
- Using spreadsheets or Excel (pivot tables, etc.) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
- Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
- Train the staff in charge of managing e-Commerce by store.
- Ensure excellent customer service.
- Ensure that orders are ready on time and that the product delivered is one of good quality.
- Promote our app and services (social media, stores, etc.).
- Evaluates reward program performance and investigates opportunities in order to recommend promotions and strategies that drive reward program spend and member engagement.
- Develops and manages the external marketing plans that support the reward program growth including new member acquisition and existing member engagement optimization.
- Identifies, secures and/or negotiates marketing opportunities that increases and maintains the reward program.
- Assist in the improvement of the company's website; design, strategies, promotions, etc.
- Works collaboratively with Marketing, Pricing and Accounting to forecast, manage and analyze program performance metrics and to report on activities.
- Assist with projects as assigned.
- Perform other job-related duties as assigned.
- Bilingual: English and Spanish (required)
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