About REP:
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.
Our Core Values:
About This Role:
As the E-Commerce Merchandiser II – Supplements & Apparel you will own the strategy, execution, and performance of REP’s nutrition and apparel online product experiences—Purist® Nutrition (at puristnutrition.com and across REP’s supplement category pages) and REP Apparel (across the apparel category on repfitness.com). You will lead new product introductions (NPI), flavor, color, and SKU expansions, seasonal apparel drops, and complex multi-brand projects—driving timelines, coordinating cross-functional partners, and ensuring every touch point meets brand, regulatory, and performance expectations across both categories.
This role operates at a higher level of ownership, defining merchandising strategy, landing page strategy, and optimization roadmaps that grow nutrition and apparel revenue, repeat purchase rate, sell-through, and brand affinity across DTC and partner channels for both Purist® and REP Apparel. It is also responsible for driving customer adoption of Purist® Subscribe & Save through on-site experience, merchandising, and content, while partnering with the retention team to optimize and own the subscription tool.
Essential Functions:include the following. Other duties may be assigned.
Advanced Content Creation: Elevate the quality and impact of nutrition and apparel product content across puristnutrition.com, the Purist® and REP Apparel categories on repfitness.com, and partner sites—product pages, education and lifestyle content, supplement facts panels, fit guides and size charts, and ingredient and product stories—ensuring alignment with each subbrand’s voice, NSF Certified for Sport® claims for Purist®, and guidelines for dietary supplements, and apparel content standards (sizing, materials, care).
Strategic Collaboration: Strengthen collaboration with cross-functional partners across both—Purist® and Apparel brand and creative teams, product development, supply chain, customer support, and the broader REP marketing team—to drive content, launch, and merchandising strategies that scale each brand.
Subject Matter Expertise: Deepen expertise across both portfolios—the Purist® supplement line (protein, hydration, creatine, pre-workout, protein bars) and the REP Apparel assortment (training, lifestyle, and seasonal collections)—as well as the broader sports nutrition, supplement, and performance apparel categories. Serve as the go-to resource for ingredient and material knowledge, competitive insights, flavor/format and fit/fabric trends, and recommendations that drive product performance and customer satisfaction.
Advanced Data Analysis and Reporting: Utilize advanced analytics tools to analyze and interpret e-commerce data—conversion, AOV, Subscribe & Save adoption and repeat purchase rate for Purist®, sell-through, size curve, and return rate for Apparel, plus LTV and SKU performance overall—and extract actionable insights to inform decision-making and optimize product performance.
Strategic Planning and Execution: Contribute to strategic planning for product launches—Purist® flavor and SKU introductions, Apparel seasonal drops and color/size expansions—seasonal merchandising, Subscribe & Save adoption growth, and integrated marketing campaigns—ensuring alignment with each brand’s business goals and the broader REP organization.
Project Leadership and Website Development: Lead projects related to puristnutrition.com development and presence on repfitness.com—serving as the Shopify, merchandising, and Subscribe & Save site-experience expert, overseeing implementation of new features, integrations, and storefront enhancements, and ensuring seamless launch execution. Partner with the team that owns the subscription platform (Recharge) to translate platform capabilities into customer-facing experiences that grow subscriber adoption.
What You Will Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Core Competencies:
EDUCATION AND/OR EXPERIENCE:
What's In It for You:
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an exceptional compensation package which includes:
Compensation base range: $60,000-80,000 annually plus bonus potential
Day One Benefits!
Recharge Yourself!
Pump-up Perks!
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.