E Commerce Product Manager

E Commerce Product Manager

As part of our Technology organization, the Digital Product team is responsible for facilitating the vision, strategy, and delivery standards for all customer-facing digital products.

The Digital Product Manager for Web & E-Commerce plays a critical role in shaping and optimizing our public-facing website, including brand and marketing content, the e-commerce experience for subscription programs, and our supplements product lines. This position owns the digital product roadmap, leads cross-functional alignment, and ensures delivery excellence through Agile/Scrum processes. A major component of the role is enhancing and scaling our unique affiliate/coach co-branded landing page model, which drives customer awareness, attribution, and conversion across an international coaching network.

• In collaboration with Marketing and Engineering, own the long-term digital strategy, roadmap, and prioritization for the Faster Way website, e-commerce flows, and affiliate co-branded experience.
• Translate customer insights, analytics, and business goals into product requirements and clear user stories.
• Conduct competitive research, customer journey analyses, and funnel evaluation to identify opportunities for optimization and innovation.
• Lead the end-to-end design and optimization of subscription purchase flows, trial mechanics, bundles, and tiered pricing.
• Manage supplement product e-commerce experiences and supporting technologies (PLP, PDP, merchandising, cart, checkout, post-purchase).
• Oversee content publishing capabilities, SEO infrastructure, and marketing landing page templates.
• Enhance and scale the co-branded coach landing page model to improve personalization, attribution accuracy, and conversion.
• Serve as Scrum Master for the web/e-commerce delivery pod, facilitating standups, sprint planning, grooming, demos, and retrospectives.
• Maintain high-quality backlog management, sprint prioritization, and predictable release cycles.
• Work closely with Engineering, UI/UX, QA, and Creative to ensure timely, high-quality execution and launch excellence.
• Partner with Marketing, Brand, Creative, Operations, and Data teams for integrated go-to-market planning and enablement.
• Ensure all launched features include analytics tagging, testing plans, communication readiness, and post-launch monitoring.

• E-Commerce & Web Platforms - Shopify, BigCommerce, Salesforce
• Subscription billing platforms - Recharge, Ordergroove, Stripe
• CMS platforms - Contentful, Contentstack, Adobe, or similar
• Search and Merch: Algolia, Searchspring, or similar
• Customer data and engagement platforms: Klaviyo, Braze, Segment, Hightouch
• Analytics and Optimization - GA4/GTM, Optimizely, VWO, Mixpanel, Hotjar, FullStory
• Data visualization - Looker, Tableau, Power BI
• Work Management and Documentation Tools - JIRA, Confluence, Figma or similar Agile management and technical documentation tools
• Communication and Collaboration - Google workspace, Microsoft, Slack, Miro

• Ability to define and execute product strategy, roadmaps, and user-centered requirements.
• Skilled in prioritization, backlog management, and iterative delivery methods.
• Strong understanding of subscription and e-commerce mechanics, funnel optimization, and conversion best practices.
• Understanding of modern web architectures, APIs, integrations, and MarTech ecosystems.
• Competency in data analysis, experimentation frameworks, KPIs, and dashboard interpretation.
• Ability to translate customer and business data into actionable product insights.
• Confidence facilitating Agile ceremonies and guiding cross-functional delivery teams.
• Strong communication skills with both technical and non-technical stakeholders.
• Ability to negotiate priorities, resolve conflicts, and drive alignment.
• Deep empathy for end-users and an obsession with creating frictionless, intuitive shopping and content experiences.
• Understanding of affiliate, influencer, or partner-driven sales models a plus.

• Collegiate degree in Computer Science, Information Systems, Engineering, Business, or a related field or equivalent through proven working experience.
• 4–7 years of experience in product management within consumer digital, e-commerce, subscription, or mobile/web product domains.
• Experience working with Shopify or other enterprise-grade e-commerce platforms and supporting solutions is strongly preferred.
• Demonstrated success managing digital subscription flows and/or a physical product e-commerce ecosystem.
• Deep experience with Agile/Scrum methodologies; Scrum Master, Product Owner, PMP, or Six Sigma certification is a plus.
• Excellent communication and presentation skills; able to influence at the senior leadership level and work at the team level.
• Prior experience in fitness, wellness, or nutrition industries is beneficial but not required.

• Product & Delivery Outcomes: Predictability and quality of delivery (sprint velocity, on-time releases, defect rates), achievement of roadmap commitments and contribution to company goals, quality of work management (requirement documentation, user stories, acceptance criteria, and cross-functional readiness).
• E-Commerce & Website Experience: User and shopper behaviors (usability, conversion rates, AOV, subscription conversion, checkout completion, cart abandonment), funnel performance (landing page → PDP → checkout), subscription metrics (trial-to-paid, upgrades/downgrades, cancellations, win-backs), site performance (SEO, traffic growth, page load performance).
• Affiliate (Coach) Experience: Effective attribution and conversion within co-branded journeys, coach satisfaction with the digital experience (measured by surveys or feedback loops), accuracy, reliability, and scalability of attribution systems.
• Cross-Functional Leadership: Quality of collaboration across key stakeholder areas (engineering, design, marketing, and coach/partner teams), proactive risk identification and mitigation, ability to lead Agile ceremonies and maintain a healthy team delivery rhythm.
• Customer-Obsessed Impact: Measurable improvements in user experience, task completion, engagement, and satisfaction across web experiences, effective use of data and experimentation in decision-making.

The employee acknowledges that they have reviewed this job description, understand its contents, and agree to fulfill the responsibilities outlined. The company reserves the right to modify or update this job description as needed to reflect evolving business needs or organizational changes. Duties, responsibilities, and qualifications may be adjusted periodically to adapt to these developments.