Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Role Overview
We are seeking an experienced E-commerce Site Manager to lead our Direct-to-Consumer (DTC) division at our Miami Headquarters. This key leadership role is fully responsible for driving the financial results, overall business strategy, and digital performance of our assigned e-commerce website(s).The ideal candidate will act as a high-level cross-functional partner—collaborating closely with buying, planning, brand marketing, and web design teams—to deliver robust sales and gross margin growth. You will champion a mobile-first customer journey, optimize on-site merchandising, execute a highly coordinated marketing calendar, and use deep web analytics to elevate our digital brand presence.
Key Responsibilities
Business Strategy & Financial Performance: Deliver top-line sales, gross margin dollars, and gross margin percentage targets for the assigned site. Lead weekly business review meetings with the DTC team, maximizing profitability through seasonal strategies and real-time business analysis.
Site Merchandising & Mobile-First UX: Own the entire customer journey and post-purchase experience with a heavy focus on mobile responsiveness. Optimize categories for conversion, introduce seasonal storytelling and feature shops, and align with omni-channel buyers on product launches.
Site Functionality & Analytics: Monitor key web metrics (traffic, conversion, bounce rates, and site speed) utilizing Google Analytics. Lead conversion-focused optimization strategies, including A/B testing, on-site search rules, product recommendation engines, "complete-the-look" features, and ongoing site audits.
Digital Marketing & Content Execution: Lead the strategic planning and execution of the digital marketing, email, SMS, and affiliate calendar. Coordinate closely with Brand Marketing and the photo studio to secure asset requests and ensure unified brand messaging.
Technology & Creative Innovation: Partner with the Web Design team to continuously enhance site features, maximize existing technology capabilities, and run competitive analyses to mitigate digital risks and discover new growth opportunities.
Position Requirements
E-commerce Merchandising (Must-Have): 5+ years of dedicated website merchandising and e-commerce experience, with a proven track record of driving online sales and profitability.
Buying & Planning Alignment (Must-Have): Direct experience in retail buying and/or merchandise planning to effectively align digital assortments with inventory strategies.
Education (Must-Have): Bachelor’s degree in a related business, marketing, or technical field.
Platform Experience (Strong Plus): Direct, hands-on experience managing digital storefronts utilizing the Shopify platform.
Analytical Tools (Strong Plus): Strong working knowledge of digital marketing channels, Excel, and Google Analytics to connect web behavior to sales data.
Key Attributes
Data-Driven & Analytical: Highly skilled in financial and web analytics, using data to isolate trends, identify customer behaviors, and make proactive business decisions.
Self-Starter & Highly Motivated: A resourceful leader who takes immediate initiative, introduces creative ideas, and takes full ownership of site performance.
Adaptable & Organized Multi-tasker: Calm and flexible in a rapidly changing retail environment, with the organizational capability to manage multiple operational timelines simultaneously.
Collaborative Leader: Exceptional at building cross-functional trust, working seamlessly with buyers, planners, brand marketers, creative designers, and external vendors.
What’s In It For You?
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
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Perry Ellis the brand was born from Perry Ellis the man. A man who was forward-thinking and fresh. Not mired in tradition. Who believed fashion was fun, and should never be taken too seriously. Patterns, pops of color, new shapes and never-before-seen styles—he embraced it all, rewriting the rules and redefining American sportswear. A constantly evolving pursuit of the unique, the modern, and above all, something to have fun with. That ethos earned him accolades—including the Coty Award for his first show in 1979, which he would go on to win 8 more times, and the CFDA Designer of the Year Award in 1982. And in 1984, he became the head of the CFDA—a major influence on designers then, and now, his legacy is one with the American fashion industry.
The Perry Ellis ethos hasn’t changed. Since that first unapologetically American collection in 1976, Perry Ellis clothes have been designed to be distinctively unexpected—clothing that stands out, but always appropriate. Made for the way people work, live, and play today—especially since, these days, those often happen all at once. Perry Ellis is a global lifestyle brand that includes a full sportswear collection as well as a full range of categories spanning fragrance, watches, footwear and more—but still believes, as Perry himself said, in never taking itself or style too seriously. Because modern style means only one thing: Being very true to yourself.