E-Commerce Specialist - Opry Entertainment Group

As an E-Commerce Specialist, you'll update and maintain the retail websites of Opry Entertainment Group (OEG) with direction provided by the E-Commerce Manager. You'll ensure content and merchandise assortments are accurate and current while monitoring the site infrastructure to ensure it is operational and optimized.

• Manage site updates/maintenance and end-to-end e-commerce operational infrastructure, ensuring consistent user experience, functionality, and brand consistency.
• Assist in creative design, content creation, and site implementation of design - including HTML coding, UTM tagging and tracking, and QA tasks. Content creation may include photography, copy or article writing, creation of images for the website, and user experience design. Update digital marketing calendar and website asset mockup.
• Support the business by managing the timely execution of website projects, maintenance requests, customer service and usability concerns, including product page enhancements, suggestive selling tools, editorial content features and navigational enhancements.
• Proactively identify operational problems, assess and evaluate infrastructure improvement projects to recommend prioritization, and independently resolve issues.
• Collaborate across teams and departments to strategize and implement initiatives to improve KPIs including, but not limited to, search engine optimization, traffic, conversion, average order value, and sales.
• In partnership with the merchandise teams, regularly analyze business for item and category opportunities, including the growth of online-only items and categories.
• Monitor order flow and ensure orders clear through the system. Interact with logistics, finance, and IT to resolve issues.
• Participate in weekly team meetings with cross-functional partners to recap business results and follow up on actions to drive category growth.
• Monitor e-commerce and digital marketing trends and technologies while identifying new opportunities.
• Perform other duties as assigned.