Ecommerce Assistant Merchandising Manager

What You'll Be Doing:

The Ecommerce Assistant Merchandising Manager is responsible for the performance and presentation of our four direct-to-consumer websites, babyletto.com, namesakehome.com, davincibaby.com, and nurseryworks.net. This role oversees merchandising, content, and site experience. This role approaches the site with a retailer's mindset, balancing stakeholder priorities with what drives conversion, and partners closely with Ecommerce, Marketing, Creative, Brand, Customer Service, and Growth teams to deliver a consistent, high performing digital experience for our brand and products.

• Site Merchandising & Content

Manage site updates, product setup, and merchandising to maintain a polished, accurate storefront

Uphold site accuracy and brand standards across all imagery and copy

Develop and maintain a content calendar for promotions and site updates, ensuring the site remains current

Serve as the primary point of intake for update requests from other teams, prioritizing what is featured based on business impact and customer relevance

Ensure the best content is used across our product pages including but not limited to partner content, lifestyle imagery, informational videos, and enriched photography.

• Product Performance & Site Optimization

Merchandise and optimize the site to maximize product performance

Guide decisions on product detail page content, including photography, product information, add-ons to present the informational and aspirational content customers expect

Optimize navigation, collection pages, homepage content, search, upselling, and personalization to improve the shopping experience

Analyze site and product performance data to inform merchandising decisions and report on outcomes to stakeholders

• Cross Functional Collaboration

Partner with Marketing, Creative, and Product teams to ensure compelling execution of product, collection, and promotional launches

Partner with the Growth team to deliver strong landing experience across email, SMS, and paid advertising

Partner with the Customer Service team to gather insights on common customer questions and needs, and identify products where available information needs improvemen

Support the broader ecommerce team on ongoing projects and strategic initiatives

• SEO & Organic Growth

Execute SEO recommendations in partnership with our SEO agency, recognizing optimization opportunities on-site

Manage publishing of blog content

• What You Bring to The Table:

4+ years of experience working in ecommerce, online merchandising and managing digital storefronts.

Hands on experience with Shopify Plus and GA4 (or comparable ecommerce and analytics platforms)

Experience with Salsify or another product experience management (PXM) platform

Proficiency with project management tools such as Asana or Notion to manage cross functional workstreams

Deep understanding of the customer journey and customer needs across touchpoints

Strong visual sense and eye for product and brand representation

Strong quality assurance skills, with the ability to review marketing and product assets for accuracy and brand consistency prior to publishing

Highly organized and detail oriented, with strong analytical skills and the ability to use data to guide decisions and prioritize work

Skilled at balancing competing stakeholder requests while keeping customer experience and site performance as top priorities

Stays current on ecommerce trends, best practices, and competitor activity to drive continuous innovation on-site

Experience with Figma a plus