The eCommerce Channel Manager involves managing and optimizing online sales channels to drive revenue and growth by creating and executing channel strategies. This includes directly overseeing the Five Guys ordering app and website; managing the content, layout, promotions, UI/UX optimization, A& B
testing, driving traffic, conversion and revenue through those channels. Analyze performance data and collaborate heavily with cross-functional teams like Marketing, IT, Operations, and Innovation.
The eCommerce Channels Manager is responsible for working with Five Guys' partners todevelop, maintain, and optimize the company's ordering website and app platforms to increase revenue, expand market share, and
enhance brand reach.
Essential Duties and Responsibilities:
• Develop and execute digital sales strategies to drive traffic, conversion, and revenue growth
• Manage the Five Guys App & Ordering Website's UI/UX to ensure the best-in-class and frictionless
customer experience online and in app.
• Connects product development, restaurant technology, and marketing to deliver seamless and uniform digital experiences that drive business results.
• Optimize eCommerce channel performance across brand sites and app for delivery and order ahead.
• Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience.
• Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
• Manage ordering website & app content, development, digital marketing, and user experience to drive revenue and growth.
• Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey.
• Negotiate and manage contracts and agreements with eCommerce channel partners.
• Lead any necessary RFIs/RFPs of eCommerce platforms.
Qualifications Guidelines:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
• 4 year college Degree required. Degree in Business, Marketing, or similar preferred
• 7-10 years in food industry eCommerce operations, online marketplace management, ordering websites, apps, preferably with a background in driving digital adoption.
Language:
Excellent verbal and written skills are necessary. The successful candidate/employee will be required to use written, verbal and group communication skills. The ability to read, write and comprehend complex
instructions and correspondences is necessary. It also requires the ability to read, analyze, create and interpret general business memos and documents.
Math Ability:
This position requires proficient business math skills, including the ability to interpret performance metrics, calculate percentages (e.g., conversion rate, growth, and margin), and use spreadsheets to analyze data.
Reasoning Ability:
The position requires pragmatic analyzing skills and problem-solving abilities.
Computer Skills:
Exceptional computer skills required in Microsoft Office Suite, Internet, and other appropriate software
Supervisory Responsibilities:
This position has no direct reports and does not include formal supervisory responsibilities.
Physical Demands:
This is primarily a sedentary, office-based role that requires extended periods of working at a computer and using standard office equipment. The role may also require occasional standing, walking, and lifting/carrying light items (generally less than 20 pounds). The role requires the ability to communicate
effectively, to operate a computer and related technology, and to occasionally move/handle materials as needed.
Occasional travel may be required (less than 15%); business needs may dictate more frequent travel during certain periods.
The above job description is not intended to be an all-inclusive list of duties and standards of the position.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.