Advertising, Advertising Creative, Asset Management, Brand Strategy, Business Analysis, Campaigns, Consumer Marketing, Content Delivery/Distribution, Cross-Functional, Establish Priorities, Financial Analysis, Food and Beverage Industry, Industry/Trade Analysis, Marketing, Marketing Strategy, Multiplatform/Cross-Platform, Online Marketing, Performance Analysis, Performance Metrics, Platform for Privacy Preferences, Product Management, Profit & Loss Management, Protocol Independent Multicast (PIM), Reporting Dashboards, Retail, Revenue Growth, Social Media, Stock Keeping Unit (SKU), Team Lead/Manager, Willing to Travel, Work From Home, eCommerce, eCommerce (B2X) Marketing, eCommerce Sales
Employer: General Mills, Inc.
Job Title: Ecommerce & Digital Marketing Lead (multiple positions)
Job Requisition: #40090 | 20330.468.5
Job Location: 11330 Olive Blvd, Suite 300, St. Louis, MO 63141
Job Type: Full Time
Travel: Yes - Domestic (U.S.) travel required 25% of the time.
Telecommute: Yes - Partial telecommuting permitted; role requires onsite work multiple days per week.
Job Duties:
- Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands.
- Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart.
- Lead digital consumer marketing initiatives, including on-site advertising and social media activation.
- Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience.
- Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness.
- Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends.
- Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels.
Domestic (U.S.) travel required 25% of the time. Partial telecommuting permitted; role requires onsite work multiple days per week.
Background checks and drug testing are required.
Requirements:
Employer will accept a master’s degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet
food industry.
Experience must also include 4 years of hands-on experience in each of the following:
- Experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs)
- Experience managing a mid-to- large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync.
- Experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms.
- Experience managing P&L of a mid-to- large assortment (500+ SKUs) from a multi-brand product portfolio in an eCommerce environment.
- Experience establishing and tracking KPIs to evaluate performances and measure success.
- Experience managing and leading teams.
Contact: Apply online at https://careers.generalmills.com/careers/ Please refer to job requisition number- #40090
Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.