eCommerce Manager, Digital Merchandising

Ecommerce Manager, Digital Merchandising

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

We're looking for an eCommerce Manager, Digital Merchandising to own how Trupanion presents, prioritizes, and explains the value of pet insurance across our digital experiences. This role sits at the intersection of customer insights, content strategy, site experience, and conversion optimization. As competition in the pet insurance category continues to grow, this role will play a critical part in helping pet parents understand the value of coverage, building confidence in their decision, and improving enrollment performance. The ideal candidate combines analytical thinking with customer empathy and understands how content, navigation, personalization, and testing work together to create high-performing digital experiences.

Responsibilities:

• Drive Digital Merchandising Strategy
• Manage Content & Navigation Experiences
• Optimize the Customer Journey
• Lead Testing & Performance Optimization

What You'll Bring:

• 7+ years of experience in digital merchandising, site experience, eCommerce, or conversion optimization.
• Deep understanding of customer journeys, content strategy, and digital experience best practices.
• Strong analytical skills with experience leveraging customer behavior data to drive business decisions.
• Experience managing A/B testing programs and optimization roadmaps.
• Ability to translate complex insights into clear recommendations and action plans.
• Proven ability to influence and collaborate across Marketing, Product, Design, Analytics, and Technology teams.
• Experience with web analytics platforms, testing tools, content management systems, and merchandising platforms.
• Strong communication, storytelling, and stakeholder management skills.

Success in This Role:

Within your first year, you will:

• Develop and implement a digital merchandising framework that aligns customer needs, business priorities, and conversion goals across the end-to-end customer journey.
• Improve key conversion and enrollment metrics through testing and optimization.
• Create a more intuitive and customer-centric digital experience.
• Strengthen the connection between acquisition channels and on-site experiences.
• Help more pet parents understand the value of pet insurance and confidently enroll with Trupanion.

Compensation:

• The base salary range for this position is $110,000 - $130,000, on a full-time schedule.
• Along with base salary, Trupanion employees may be eligible for monthly bonuses.
• We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

Additional Information

Benefits and Perks:

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.