A/B Testing, Analysis Skills, Campaigns, Communication Skills, Customer Experience, Detail Oriented, Metrics, Online Marketing, Organizational Skills, Promotional Programs, Quality Assurance, Short Messaging Service (SMS), Time Management, User Experience Design (UXD), eCommerce, eCommerce (B2X) Marketing
Ecommerce Marketing Coordinator
Ecommerce · Full-Time · Remote-Friendly
ABOUT COWBOY COLOSTRUM
Cowboy Colostrum is a fast-growing wellness brand delivering pure, full-fat bovine colostrum sourced from family-owned farms that put calves first. No fillers, no shortcuts - just nature's most powerful first food, done right.
ABOUT THE ROLE
We're looking for an Ecommerce Marketing Coordinator to help execute across our website and retention channels. This is a hands-on, detail-oriented role - you'll be coordinating landing page builds, setting up promotions, scheduling email and SMS campaigns, and keeping everything running on time. You'll be reporting directly to our Senior Manager of Retention & E-Commerce and will work closely with our UX designer and developer to bring things to life on-site, so technical skills aren't required - but strong organization, clear communication, and an eye for detail are a must.
WHAT YOU'LL OWN
- Coordinate the build and QA of landing pages and campaign pages, working closely with our designer and developer to ensure accurate, on-brand execution
- Set up and manage promotions, discount codes, and products in Shopify
- Schedule and deploy email and SMS campaigns in Klaviyo and/or Attentive - formatting, QA, and sending on time
- Own the site calendar: keep seasonal updates, promotions, and product launches organized and on schedule
- Handle day-to-day Shopify updates: collections, navigation, and basic content changes
- Monitor and report on core site metrics (CVR, AOV, bounce rate, add-to-cart) - flag anomalies and bring a point of view on what the data is telling us
- Assist with A/B test coordination and contribute ideas for what to test
- Handle day-to-day Shopify updates and look for opportunities to improve the customer experience along the way
WHAT WE'RE LOOKING FOR
- 1-2 years of experience in ecommerce, digital marketing, or a similar coordinator role
- Familiarity with Shopify - comfortable navigating the back end
- Experience with Klaviyo and/or Attentive, or a comparable email/SMS platform
- Naturally analytical - you're comfortable in GA4 or Shopify Analytics, curious about why metrics move, and use data to inform your work
- Highly organized with strong attention to detail - you catch mistakes before they go live and keep multiple workstreams on track
- A clear, proactive communicator who works well across creative and technical teams