ECOMMERCE MARKETING DIRECTOR
Kroger Co.
Cincinnati, OH
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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Affiliate Marketing, Brand Management, Brand Positioning, Communication Skills, Consumer Branding, Cross-Functional, Customer Acquisition, Diversity, Leadership, Marketing, Marketing Strategy, Matrix Management, Mentoring, Metrics, Modality, Online Marketing, People Management, Performance Analysis, Performance Reviews, Process Improvement, Project/Program Management, Retention Programs, Revenue Growth, Strategic Planning, Team Lead/Manager, Time Management, eCommerce, eCommerce (B2X) Marketing
LOCATION
Cincinnati, OH
POSTED
30+ days ago
- Bachelor's degree in business, marketing, or related field
- 10+ years of progressive experience in eCommerce or digital marketing
- Experience in roles such as eCommerce marketing manager, eCommerce brand manager, senior eCommerce digital communication manager, influencer and affiliate marketing manager, eCommerce strategic planner, or manager of measurement/analytics
- Proven experience developing and executing enterprise-scale eCommerce growth strategies
- Ability to integrate company-wide alignment across a matrixed organization
- Proven ability to lead, mentor, and scale high-performing, agile marketing teams
- Exceptional communication skills
- Decisive, data-informed decision maker comfortable with ambiguity and scale
Desired
- Master's or advanced degree
- Experience leading digital transformation or innovation initiatives
- Experience operating in complex, matrixed or enterprise environments
- Prior ownership of marketing measurement or attribution frameworks at scale
- Develop and execute eCommerce marketing strategies to drive revenue growth across each modality, including customer acquisition and retention strategies to ensure growth objectives are met across critical targets
- Lead and manage an agile digital marketing team spanning paid media, lifecycle, communications, brand, and analytics
- Partner with cross-functional teams to align eCommerce initiatives enterprise-wide and sustain digital innovation
- Guide customer communication, brand positioning, and analytics efforts across all digital touchpoints. Lead team across marketing disciplines to deliver best in class eCommerce marketing
- Responsible for all analytics and measurements across total marketing activity system ($1B spending)
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Must be able to perform the essential functions of this position with or without reasonable accommodation.
About the Company
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