Ecommerce Marketing Manager

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Enhance user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
• Refresh and update the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
• Work with B2B team and HQ, developing strong partnerships to unlock additional opportunities for enhanced SMB campaigns.
• Manage digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
• Develop and implement comprehensive tracking systems for all marketing campaigns.
• Maintain a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
• Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
• Analyze site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
• Experience tracking and planning for site merchandising updates based on pricing, offer changes, and available inventory.
• Partner with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
• Communicate with the leadership team on key deliverables and objectives, campaign reports, and post-mortems.
• Ensure regular communication of project status, risks, and opportunities to all stakeholders.

• 7-10 years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
• Bachelor’s degree in Marketing, Communications, or related field, or equivalent training required.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication, and dissemination techniques and methods.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Experience working with marketing to drive eCommerce merchandising and sales.
• Strong eCommerce experience required, preferably in large retail eCommerce organizations.
• Proficiency in ecommerce platforms, data analytics tools, and CRM software.
• Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms such as Adobe Analytics).

• Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.
• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.

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