eCommerce & Marketing SpecialistAbout Fermob: Fermob USA is the North American branch of Fermob, the renowned French outdoor living brand. Serving the United States and Canada for over 20 years, we have brought Fermob furniture to American homes, workplaces, hotels, restaurants, and public spaces, with the aim of sharing the French “joie de vivre” and our love of French design. We bring people together – outdoors and indoors – and when people are connected, good things happen.We are looking for an eCommerce & Marketing Specialist to help grow our online presence and eCommerce business.Position SummaryIn this role you will combine a strong eye for design with hands-on experience in eCommerce and marketplaces, creating compelling content and delivering meaningful customer experiences. Working in a collaborative, cross-cultural environment, you will partner with international teams to bring ideas to life, optimize our online presence, follow up with the Customer Service team on order fulfillment, and contribute to strategic initiatives while staying ahead of emerging eCommerce trends through ongoing market research.Experience, Skills & KnowledgeBachelor's degree in Marketing, Communications, Business, or related field3+ years of experience in an eCommerce or related roleStrong analytical skills and data-driven mindsetFamiliarity with marketing automation toolsSolid knowledge of SEO, PPC, email marketing, and social media marketingExperience with Google AnalyticsExperience with CMS platforms (Adobe, WordPress, Shopify, etc.)Basic knowledge of HTML/CSSExperience with Amazon marketplace and B2B eCommerce is a plusVideo, photography competencesAI marketing tools knowledgeComfortable with KPI, reporting, analysisExcellent written and verbal communication skillsComfortable working in an international environmentStrong focus on TEAMWORKKey SkillsCampaign managementData analysisSEO, LEO & SEMContent marketingPaid advertisingResponsibilities (eCommerce)Monitor the online product offer, including new product launches, discontinued items, product visuals, descriptions, and e-merchandising, etc.Follow up on website developments with headquarters (HQ) (new sections, functionalities, and improvements, B2B eCommerce website, etc.)Participate in the definition of action plan timelines (campaigns, brand content, seasonal activations, etc.), define, develop, and implement local content in collaboration with HQCooperate with HQ on marketing automation campaignsParticipate in paid media campaigns in collaboration with the French team to maximize ROIPartner and cooperate with HQ in France to optimize website performance in terms of SEO & LEO, and user experienceProvide stock recommendations for the B2C eCommerce websiteManage the Amazon boutique, including product listings and customer order follow-up with the online agency (product information, and content creation)Track KPIs and prepare performance reports for internal stakeholdersConduct market research and competitor analysis to identify growth opportunitiesPerform in-depth data analysis to identify trends, insights, and optimization opportunitiesStay up to date with emerging digital trends, tools, and platform updatesWork closely with the sales team to align our eCommerce strategy with that for online retailersAct as the main point of contact for Customer Service regarding eCommerce ordersOther tasks and projects as assignedResponsibilities (Marketing)Update or create sales presentation to support Sales teamAdapt sales tools to local needsIdentify and create case studies for contract marketCoordinate launch of new brand on US market (newsletter and emailing campaigns, tools, presentations, etc./ eCommerce activation)Position offersCompetitive base salaryPotential corporate bonusPaid time off (PTO)401K with company matchPaid holidaysCompany paid / subsidized insurance packagePartial work from home (WFH) opportunity after qualification periodOffice HoursMonday - Friday 8:30 - 5:00 PMOffice LocationCumming, GA#J-18808-Ljbffr