Ecommerce & Partnerships Specialist

Who is Action Target?

Action Target has the creativity and drive to develop innovative new firearms training technology, the experience to properly apply that technology to solve today's training problems, and the dedication to provide the best ongoing service and support in the industry!

What is in it for you?

• A pretty cool industry where you will get to work with and interact with some very unique and cool customers.
• Competitive wages- We look at the market to make sure we are paying our employees what they are worth!
• A chance to grow in a positive working environment with an outstanding team and make a difference
• Industry Perks- As a community of outdoor and shooting enthusiasts, we are passionate about our gear. Working with our industry partners we have obtained discounts for our employees on firearms, targets, optics, range passes, and many other products.

What will you be doing?

The Ecommerce & Partnership Specialist drives revenue growth through Action Target's online channel by owning the full lifecycle of direct-to-consumer and third-party marketplace revenue, with an active promotional strategy and a growing network of partner and affiliate relationships that extend the brand's reach and commercial impact. This role sits at the intersection of product content, digital marketing, and revenue-focused partnership development; ensuring the ecommerce storefront is conversion-ready, campaigns are executed with precision, and every promotional opportunity is maximized through both AT-driven and industry-collaborative initiatives. The ideal candidate combines hands-on e-commerce promotional strategies, Amazon marketplace management, and affiliate platform experience with strong relationship instincts, comfort with data, and the organizational discipline to manage a catalog alongside an active promotional and partner calendar.

The ideal candidate is equally comfortable optimizing an Amazon PPC campaign and negotiating a co-branded partnership with a major manufacturer. Someone who brings hands-on marketplace expertise, a data-driven approach to promotions, strong relationship instincts, and the organizational discipline to manage multiple high-stakes revenue channels simultaneously.

Some of your day-to-day tasks:

Amazon Marketplace Management - 45%

o Serve as the dedicated owner of Action Target's Amazon seller account, managing all day-to-day operations including listings, inventory, advertising, and account health across paper targets, steel targets, training supplies, range supplies, and shooting accessories.

o Build, manage, and optimize Amazon advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display; monitor ACOS and TACOS weekly and adjust bids, keywords, and budgets to maximize return on ad spend.

o Own product listing quality across the Amazon catalog: titles, bullet points, descriptions, backend keywords, images, and A+ Content for priority SKUs; audit listings regularly for suppression, stranded inventory, and category compliance issues.

o Monitor FBA inventory levels and sell-through velocity; forecast demand and create replenishment shipments to Amazon fulfillment centers to avoid stockouts and minimize long-term storage fees.

o Plan and execute Amazon-specific promotions including Lightning Deals, Coupons, Prime Day campaigns, and seasonal promotional events aligned with the broader AT promotional calendar.

o Manage Amazon Brand Registry, protect listings from unauthorized sellers, and maintain brand consistency across the Amazon storefront and Brand Store.

o Monitor and protect Amazon Account Health metrics including Order Defect Rate, late shipment rate, and cancellation rate; respond to customer messages within Amazon's 24-hour SLA and manage A-to-Z claims and return disputes.

o Track and report on Amazon channel performance weekly including revenue, units sold, gross margin, conversion rate, Buy Box win rate, and session data; provide monthly performance summaries to the Marketing Communications Manager and Store Director with actionable optimization recommendations.

o Identify and pursue opportunities to expand the Amazon product catalog, improve organic search ranking through SEO optimization, and grow the channel toward its revenue recovery targets.

Promotional Calendar & Campaign Execution - 35%

o Work with the store representative to build and manage a rolling promotional calendar that spans both AT-driven promotions and coordinated partner campaigns, aligned with the demand cycles, and inventory priorities communicated by Sales.

o Execute promotional campaigns end-to-end: offer setup, landing page coordination, platform deployment (email, SMS, social, PPC, etc.) support in coordination with the broader marketing team.

o Manage paid digital channels (AdWords, PPC, display, etc..) in support of campaign priorities or serve as the internal coordinator for agency-managed paid media.

o Ensure promotions are consistently across email, social, and the website; coordinate with the Marketing Team to align campaign messaging across channels.

o Develop and manage product bundle offers, limited-time promotions, and clearance campaigns to support inventory movement and revenue targets.

o Design or collaborate with graphic designers to produce promotional material.

o Oversee reporting for promotional campaigns, forecasting ROI, and analyzing results for continuous improvement.

Partner & Affiliate Marketing - 20%

o Identify, develop, and execute co-branded promotional campaigns with industry partners; including manufacturers, distributors, and aligned brands that extend reach, add customer value, and drive e-commerce revenue.

o Build and maintain a partner and affiliate network and serve as the primary point of coordination for all partner and affiliate initiatives; ensuring all partners have current creative assets, product information, and campaign materials to effectively represent AT products.

o Track and report on partner and affiliate channel performance; including co-branded campaign outcomes, clicks, conversions, revenue contribution, and ROI.

o Support VIP program coordination and industry collaborative initiatives that expand Action Target's network and position in the market.

o Manage sponsor outreach and relationship management for AT-hosted events.

What do you need to be able to do?

To succeed in this role, candidates should possess a blend of educational background, professional experience, and soft skills that align with ecommerce management, Amason marketplace operations, promotion coordination, promotional campaign execution, and partnership and affiliate marketing.

Personal Attributes and Work Style

• Self-starter with high integrity who takes ownership of outcomes and can operate effectively with minimal supervision in a fast-paced environment.
• Data-curious mindset; naturally drawn to performance metrics and motivated by measurable improvement across e-commerce, affiliate, and partner channels.
• Data-curious mindset; naturally drawn to performance metrics and motivated by measurable, revenue-generating improvement across Amazon, e-commerce, affiliate, and partner channels.
• Highly organized with strong follow-through; able to manage a promotional calendar, Amazon account operations, and affiliate program simultaneously without dropping details.
• Driven by channel growth and revenue recovery; energized by identifying what is underperforming and taking ownership of fixing it.
• Interest in or familiarity with the firearms, law enforcement, or range industry is a meaningful differentiator.

Education and Experience

• Minimum 3 to 5 years of experience in e-commerce management, Amazon marketplace management, digital marketing, or a promotions-focused marketing role.
• Proven, hands-on experience managing an Amazon Seller Central account with demonstrated revenue growth outcomes; this is a required qualification. Candidates without direct Amazon channel management experience will not be considered.
• Demonstrated experience with Amazon advertising campaign management including Sponsored Products, Sponsored Brands, and Sponsored Display; with measurable improvement in ACOS, TACOS, or revenue contribution.
• Demonstrated experience managing FBA operations including inventory forecasting, replenishment shipment creation, storage fee management, and IPI score maintenance.
• Demonstrated experience executing promotional campaigns; both internally driven and in collaboration with external partners, with measurable results.
• Prior experience building or managing an affiliate marketing program is strongly preferred.
• Familiarity with social media, email, and SMS marketing platforms (Klaviyo or comparable) and direct-to-consumer e-commerce platforms is strongly preferred.

Technical and Professional Skills

• Proficiency with Amazon Seller Central: listing creation and optimization, FBA shipment workflows, Brand Registry management, Account Health monitoring, case management, and Buy Box strategy.
• Proficiency with Amazon advertising including campaign structure, keyword research and match types, bid optimization, negative keyword management, and budget pacing across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Working knowledge of Amazon SEO: keyword indexing, backend search terms, title and bullet point optimization, and A+ Content best practices for organic ranking improvement.
• Proficiency with Amazon reporting and analytics tools: Brand Analytics, Search Term Reports, Placement Reports, and Business Reports; ability to translate data into actionable optimizations.
• Hands-on experience with direct-to-consumer e-commerce platforms (Shopify, Magento, Shopware, or comparable); ability to manage products, promotions, and content without heavy reliance on developer support.
• Working knowledge of SEO principles as applied to product pages and category content; keyword targeting, metadata, and on-page optimization.
• Proficiency in email and SMS marketing tools for campaign setup, list segmentation, and performance analysis.
• Comfort with analytics platforms (Google Analytics, Amazon Brand Analytics, platform-native dashboards) to track performance across all owned, partner, affiliate, and marketplace channels.
• Familiarity with Adobe Creative Suite or similar tools is a plus for creative briefing and light asset production.

Communication and Interpersonal Skills

• Strong copywriting skills with the ability to write Amazon listing copy, product descriptions, promotional messaging, and partner communications that are accurate, brand-consistent, and conversion-oriented.
• Comfortable managing external partner relationships including co-op negotiations, campaign coordination, and affiliate onboarding with professionalism and follow-through.
• Able to communicate Amazon channel performance clearly to non-Amazon stakeholders including the Store Director and Marketing Communications Manager; translating metrics into business-level insights.
• Clear communicator across functions; able to coordinate effectively with Sales, Design, Content, IT, and the Store Director without direct authority.
• Detail-oriented and organized, with the ability to manage a high volume of SKUs, Amazon listings, campaign assets, and partner relationships simultaneously.

Action Target is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.