Best Practices, Brand Strategy, Business Growth, Communication Skills, Construction, Content Development, Cross-Functional, Data Analysis, Dental Insurance, Detail Oriented, Distribution Channel, Employee Assistance Plan, Insurance, Interpersonal Skills, Marketing, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Pricing, Problem Solving Skills, Product Management, Safety Equipment, Sales, Sales Promotions, Search Engine Optimization (SEO), Search Ranking, Strategic Planning, Team Player, User Interface/Experience (UI/UX), Vision Plan, Web Analytics, Web Design, Web Feeds, Website Conversion, Website Management, eCommerce, eCommerce (B2X) Marketing
Description
Are you a Marketer who loves creating engaging web content and design? Are you full of fresh ideas that optimize brand strategy, best practices, and website standards? Are you organized and creative? Are you looking for an opportunity that will allow you to learn and grow?
If you’re ready to take on a new role on a great team in a great company, we’re ready to meet you at Columbia Safety!
The Columbia Safety & Supply family of companies are global, industrial distributors focusing on safety equipment, tools, and gear for construction, contractors, and commercial users. Since our inception in 2005, we have grown into a family of six brands and seven locations throughout North America.
The E-Commerce Marketing Specialist is responsible for the addition and optimization of all products and content on the company's websites. The ideal candidate will keep web content current, accurate, and relevant to our customers and industry. This position organizes our websites in a fashion that makes it easy for anyone to search for and find products that fit their needs.
The E-Commerce Marketing Specialist will get to work closely with the Marketing Manager, Product Manager, and Sales Directors. Collaboration with other departments to understand and optimize the content of our websites for client reach and relevance will be important as you’ll be actively engaged in improving our user experience. The E-Commerce Marketing Specialist will be evaluated by consistently producing high-quality work and successful project completion.
Our team has built an energetic and motivating work environment - we take pride in creating a workspace where you can succeed and have a good time while doing it.
Key Responsibilities
- Manage product listings on all third-party websites
- Update and add new products to increase our product selection
- Develop strategic plans for leveraging marketplaces to grow business, with a focus on sales trends, promotional opportunities, marketing activities, search ranking improvements, and conversion rate optimization
- Monitor and report on performance metrics, sales, competitive listings, and pricing
- Work closely with Commercial Data Analyst to identify opportunities in products, services, and any marketplace issues to resolve them accordingly
- Ensure all products in catalogs are fully searchable online
- Categorical organization and apply website attributes that make our products easy to find
- Perform optimization of products to increase conversion rate
- Work closely with E-Commerce Marketing Manager for website content and search engine optimization & strategy
Skills Knowledge and Expertise
- Excellent communication skills
- Experience in eCommerce, online marketing, or equivalent
- Knowledge of online marketplaces
- Excellent interpersonal skills and ability to work efficiently within a collaborative, cross-functional environment
- Attention to detail and ability to plan strategically
- Ability to manage multiple tasks and projects
- Experience with product listings, data feeds, and web analytics is strongly preferred
Why it's great to build your career with us!
- Health, Vision & Dental Insurance with company contributions
- Company HSA Contributions
- Add On Insurance Options: Accident, Short Term Disability, etc.
- Free Employee Assistance Program: 24/7 access
- Paid Time off: Starts accruing on day one
- Volunteer Paid Time Off: Give back to our community & get paid!
- 401k Matching Options with no Vesting Requirement
#ZR
This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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Columbia Safety and Supply