Calendar Management, Campaigns, Capsules, Channel Support, Consumer Branding, Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer Support/Service, Detail Oriented, Email Promotions, Leadership, Market Tracking, Marketing, Merchandising, Online Marketing, Organizational Skills, Performance Analysis, Product Merchandising, Product Positioning, Product Support, Product/Service Launch, Project/Program Coordination, Promotional Programs, Quality Assurance, Revenue Growth, Sales, Short Messaging Service (SMS), Storytelling, Team Player, Time Management, Wholesale Industry, Writing Skills, eCommerce, eCommerce (B2X) Marketing, eCommerce Sales
Job Title: Ecommerce Specialist, Lol
Location: Las Vegas, Nevada
Reports To: Sr. Director of Marketplaces
Position Overview:
The Ecommerce Specialist supports the day-to-day execution of Lols digital commerce operations across owned and marketplace channels. This role helps coordinate promotional planning, email and SMS execution, site updates, and marketplace support to deliver a consistent brand experience and drive online sales. The ideal candidate would be comfortable working with a paid media agency to support google & meta.
Working closely with the Sr. Director of Marketplaces and cross-functional partners, this person helps maintain the promotional calendar, supports marketplace content and operations, and assists with merchandising across DTC, Amazon, TikTok Shop, and other digital touchpoints. This is a hands-on role for someone who is highly organized, detail-oriented, and excited to build experience across ecommerce operations, digital marketing coordination, and cross-channel merchandising.
Key Responsibilities
Promotional Planning and Calendar Support
- Support the promotional calendar across DTC, Amazon, and TikTok Shop in coordination with marketing and merchandising teams.
- Help coordinate seasonal launches, sales events, and capsule drops by tracking timing, creative assets, and offer details.
- Monitor promotional results and compile basic performance recaps for leadership.
Email and SMS Coordination
- Partner with marketing and creative teams to help execute email and SMS campaigns that support product stories, seasonal themes, and brand moments.
- Coordinate campaign calendars, asset deadlines, and trafficking details to keep sends on time and on brand.
- Support segmentation and lifecycle messaging efforts to improve engagement and repeat purchase.
Marketplace Operations
- Assist with day-to-day Amazon and TikTok Shop operations, including listings, content updates, promotions, and inventory coordination.
- Help maintain storefront presentation, A+ content, and product detail quality.
- Track marketplace performance and flag issues or opportunities to the Sr. Director of Marketplaces.
Site Merchandising and Content
- Manage routine site merchandising tasks such as collection updates, product placement, and content refreshes.
- Support product uploads, launch timing, and QA in partnership with creative and tech teams.
- Monitor site performance and share observations with leadership.
Cross-Channel Merchandising Support
- Help maintain a consistent merchandising approach across DTC, Amazon, TikTok Shop, and wholesale touchpoints.
- Coordinate product launches and content rollouts so customers experience a unified Lol brand across channels.
- Support assortment alignment and product availability with merchandising and planning partners.
Cross-Functional Coordination
- Work closely with marketing, design, planning, and customer service to keep digital priorities aligned.
- Track deliverables, deadlines, and follow-ups across multiple workstreams.
- Serve as a reliable point of coordination to help ensure consistency of voice, visuals, and offers.
Qualifications
- 3-5 years of ecommerce, digital marketing, merchandising, or marketplace experience, preferably in fashion, apparel, or a brand-led consumer business.
- Experience supporting email/CRM platforms such as Klaviyo or Attentive, and familiarity with Shopify.
- Exposure to Amazon Seller/Vendor Central and/or TikTok Shop preferred.
- Strong project coordination skills and comfort managing multiple deadlines and stakeholders.
- Strong written communication and an eye for brand voice, storytelling, and detail.
- Organized, collaborative, and proactive, with a willingness to learn and grow in a fast-paced ecommerce environment.
- Interest in fashion, lifestyle brands, and modern digital shopping behavior.
Nice to Have
- Shopify Plus experience.
- Basic reporting or analytics experience using ecommerce or CRM data.
- Exposure to email segmentation, campaign trafficking, or marketplace content optimization.