VIVO is a US-based home and office brand delivering ergonomic solutions — standing desks, desk converters, monitor and TV mounts, workspace accessories, and more — to millions of customers. We design, import, and sell our products across Amazon (US, CA, UK, EU, AU, MX), our Shopify-powered DTC site, and a growing wholesale channel. We also manage a portfolio of recently acquired consumer brands. VIVO is a lean, high-velocity operation where ownership and accountability are the cultural currency.

KEY RESPONSIBILITIES

Advertising & Performance Marketing (50%)

• Own end-to-end management and optimization of Amazon Advertising campaigns — Sponsored Products, Sponsored Brands, and Sponsored Display — against ROAS, ACoS, TACoS, and contribution-margin targets.
• Structure campaigns and continuously refine keyword targeting, bid strategy, budget allocation, and dayparting to drive profitable growth at the SKU level.
• Own new-product launch advertising end-to-end: keyword harvesting, launch-phase bidding, competitive conquest campaigns, and ramp strategy.
• Track at-risk and aging inventory, and adjust bidding and promotional strategy to optimize sell-through rates in coordination with the marketing and supply chain teams.
• Build and maintain advertising dashboards and reporting covering ad KPIs, revenue attribution, wasted spend, and SKU-level ad profitability.
• Support Amazon DSP campaign strategy and execution as applicable.
• Extend paid-media execution to Walmart Connect, sponsored placements on other marketplaces, and DTC as those channels grow.
• Stay current on Amazon advertising platform changes, new ad formats, and emerging best practices.

Marketplace Sales & Operations (35%)

• Support day-to-day management of Amazon Seller Central accounts — listing health, account performance metrics, pricing, and Buy Box management — across US and international marketplaces.
• Monitor and optimize product listings (titles, bullets, descriptions, backend keywords, images, A+ Content, and Brand Store presence) to strengthen organic visibility and conversion, which directly compounds advertising efficiency.
• Monitor competitor pricing, promotions, and category trends to identify market shifts, potential risks, and strategic opportunities.
• Create FBA shipment plans to Amazon fulfillment centers, ensuring timely replenishment and minimizing stockouts in collaboration with Supply Chain and Logistics.
• Assist in catalog management and product selection, ensuring compliance with local regulations and marketplace policies across domestic and international markets.
• Manage promotional programs: deals and coupons calendar, Subscribe & Save, and Amazon Vine enrollment.
• Maintain account health and compliance: case management, ASIN issue resolution, and adherence to Amazon policies and procedures.
• Support marketplace operations on Walmart.com, Wayfair, and VIVO's Shopify DTC site, including listing management and promotional execution.

Cross-Functional Collaboration & Reporting (15%)

• Partner with the Forecast Analyst and Purchasing Manager to develop demand forecasts by marketplace, ensuring inventory levels align with sales trends, promotions, and advertising plans.
• Compile marketplace performance reporting — sales, traffic, conversion, and advertising KPIs — with clear insights and recommendations for leadership.
• Collaborate with the content and creative team on imagery, A+ Content development, video, and Brand Store updates.
• Coordinate with Brand and IP/Legal teams on MAP compliance, unauthorized seller issues, and brand protection.
• Identify operational process improvements and contribute to the development of SOPs, toolkits, and scalable workflows.

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