Role Overview:
We are looking for an experienced Eloqua Developer / Marketing Automation Specialist responsible for designing, developing, executing, and optimizing automated B2B marketing campaigns using Oracle Eloqua. The candidate will support demand generation, lead nurturing, CRM integration, and marketing operations by partnering with Marketing, Sales, CRM, and Data teams.
Key Responsibilities:
Eloqua Campaign Development & Management
Design, build, test, deploy, and optimize automated marketing campaigns using Oracle Eloqua.
Develop multi-step nurture workflows, triggered communications, and customer engagement journeys using Campaign Canvas and Program Canvas.
Manage campaign execution lifecycle including configuration, testing, deployment, monitoring, and optimization.
Asset Development & Management
Create and manage Eloqua assets including:
Emails
Landing Pages
Forms
Templates
Dynamic Content
Personalization components
Develop and maintain email and landing page templates using HTML/CSS.
Lead Management & Marketing Automation
Implement and maintain lead lifecycle processes including:
Lead capture
Lead scoring
Lead nurturing
Lead qualification
Lead routing to Sales
Configure automation programs to improve demand generation and sales engagement.
CRM Integration & Data Management
Support and enhance Eloqua integration with CRM platforms (Salesforce preferred).
Configure and troubleshoot CRM synchronization, field mappings, and data flow issues.
Ensure seamless lead flow between Eloqua, CRM, and downstream applications.
Work with Salesforce objects including Leads, Contacts, Accounts, Campaigns, and Opportunities.
Develop and maintain Custom Data Objects (CDOs), data imports, exports, and integrations.
Advanced Eloqua Development
Build advanced Eloqua programs and automation workflows.
Support Eloqua API-based integrations with CRM and enterprise platforms.
Manage Custom Data Object development and complex data-driven automation requirements.
Troubleshoot platform, integration, and campaign issues.
Data Segmentation & Analytics
Build audience segmentation strategies for targeted campaigns.
Maintain data quality, governance, and hygiene within Eloqua.
Analyze campaign performance metrics including engagement, conversion rates, and ROI.
Provide reporting insights and recommendations for campaign optimization.
Compliance & Best Practices
Ensure marketing automation processes comply with GDPR, CCPA, CAN-SPAM, and data privacy requirements.
Maintain Eloqua best practices around scalability, security, and platform governance.
Required Skills & Experience
3–5+ years of experience with Oracle Eloqua development, administration, or marketing operations.
Strong hands-on experience with:
Eloqua Campaign Canvas & Program Canvas
Advanced Programs
Custom Data Objects (CDOs)
Lead Scoring & Lead Management
Segmentation & Data Management
Email and Landing Page Development
CRM Integration (Salesforce preferred)
Marketing Automation Operations
Strong understanding of B2B sales and marketing processes.
Experience with HTML, CSS, and basic JavaScript.
Understanding of APIs, integrations, and data synchronization concepts.
Ability to analyze campaign data and provide actionable insights.
Preferred Skills
Salesforce Sales Cloud experience.
Oracle Eloqua certification.
Experience supporting global marketing automation platforms.
Account-Based Marketing (ABM) knowledge.
Agile/Scrum delivery experience.