Email & Communications Specialist

About the Role

Revelation Pharma operates a multi-pharmacy, multi-brand marketing ecosystem spanning patient audiences, providers, the pharmacy industry, and local communities. As we scale, consistent and timely communication across every channel is a competitive advantage - and this role is the engine behind it.

The Email & Communications Specialist sits within Marketing Operations (Shared Services) and serves as the central hub for all email and text communications across every workstream: Patient Marketing, Provider Lifecycle, Marketing Operations, Sales, and Operations. This is not a siloed execution role. You will work directly with stakeholders across the business - including Sales and Pharmacy Operations - to align communication timing, message consistency, and automation performance with real business outcomes.

You will own the review and approval process end-to-end: setting deadlines, chasing down stakeholders, and holding the line so sends go out on time and on-brand. If you thrive in organized chaos, enjoy being the person everyone depends on to make communications actually happen, and love the craft of a well-timed, well-built email or text sequence, this role was built for you.

What You'll Own

1. Cross-Functional Communication Planning

This role supports every team that sends - and that means you're constantly coordinating across the organization. Stakeholders include:

• Patient Marketing - brand campaigns, patient education, adherence, and storytelling
• Provider Lifecycle - own and execute the full provider email program: product launches, quarterly and seasonal promotions, prescriber education, webinar support, ABM-aligned sequences, and loyalty and winback programs
• Marketing Operations - field marketing, events, M&A outreach, and corporate storytelling
• Sales - aligning email and text cadences with outbound sales efforts to avoid message collision and maximize conversion
• Pharmacy Operations - coordinating operational communications (refill reminders, onboarding, process updates) that affect both patients and internal teams

You will maintain a master communications calendar that provides full visibility across all workstreams and surfaces conflicts, dependencies, and gaps before they become problems.

2. Review & Approval Process Ownership

You own the review process - not just your part of it. That means:

• Setting content deadlines and approval windows for every campaign and send
• Proactively routing drafts to the right reviewers (Marketing, Clinical, Regulatory, Sales, Ops) and tracking status in real time
• Following up consistently and assertively with stakeholders who are behind - this role requires comfort holding people accountable across all levels of the organization
• Escalating bottlenecks quickly to the Marketing Operations Lead when timelines are at risk
• Maintaining documentation of approvals, version history, and compliance sign-offs for every send

No email or text goes out without going through you. That ownership extends to quality, compliance, and timing.

3. Email & Text Execution

• Build, QA, and deploy email and SMS/text campaigns across the network (pharmacy-level and corporate)
• Manage campaign calendars and coordinate send schedules to avoid audience fatigue or message conflict
• Guarantee brand voice, visual standards, and CAN-SPAM/HIPAA compliance on every send
• Build and maintain email templates and shared asset libraries in HubSpot and Canva
• Create lightweight visual assets to support campaign needs
• Own the provider email program end-to-end: plan and execute product launches, quarterly and seasonal promotions, and ongoing provider communications in close coordination with the Provider Lifecycle lead

4. Automation Optimization

A significant part of this role is improving how our automated systems perform - not just running them.

• Own and optimize triggered email and SMS sequences across patient, provider, and operational workflows
• Audit existing automations regularly for deliverability, engagement decay, and logic gaps
• Partner with Marketing Ops and Sales to design and build new automation workflows that support lead nurturing, patient retention, and provider engagement
• Identify opportunities to reduce manual sends through smart automation and bring recommendations to the Marketing Operations Lead
• Collaborate with the CRM and Data & Analytics teams to ensure segmentation and trigger logic reflects real-time data

5. List & Channel Governance

• Maintain and manage HubSpot contact lists, segmentation logic, and communication suppression rules
• Apply and enforce brand guardrails and compliance standards across all channels
• Maintain CAN-SPAM and HIPAA compliance; coordinate with Clinical or Regulatory as needed
• Monitor list health: deliverability rates, bounce management, unsubscribe trends

6. Patient Communications & Outreach

• Manage consistent patient communication programs via email and text, including refill reminders and adherence campaigns
• Monitor patient reviews and route negative feedback to the appropriate pharmacy leadership
• Deliver monthly reports on refill trends, review performance, and engagement metrics

7. Reporting & Analytics

• Pull and analyze monthly email and SMS performance metrics (open rate, CTR, deliverability, conversions, unsubscribes)
• Track list growth, automation performance, and highest-performing campaigns across workstreams
• Synthesize insights and surface recommendations to the Marketing Operations Lead
• Integrate reporting into master Marketing Ops dashboards

What You Bring

• 2-5 years of hands-on experience managing email and/or SMS communication platforms (HubSpot, Klaviyo, Mailchimp, Salesforce Marketing Cloud, or similar)
• Demonstrated experience building and optimizing automated email and text workflows - not just executing manual sends
• Proven ability to manage multi-stakeholder review processes and hold people to deadlines without losing relationships
• Comfort working cross-functionally with Sales, Operations, and clinical teams - not just Marketing
• Highly organized with the ability to manage many concurrent campaigns across multiple audiences and brands
• Strong attention to detail: brand consistency, compliance standards, and QA are non-negotiable for you
• Proficiency in Canva or comparable design tools
• Experience with review aggregation platforms (Birdeye or similar) is a plus
• A proactive, direct communicator who brings structure and clarity - not chaos - to complex workflows
• Comfortable operating in a fast-scaling environment where the playbook is still being written

Physical Requirements:

• Proficient in using a computer and related office equipment, including printers, scanners, and fax machines.
• Ability to sit or stand for extended periods of time.
• Effective communication skills via telephone, video conferencing, and email.
• Ability to lift and carry up to 40 pounds as needed.
• Visual acuity sufficient to read computer screens, printed documents, labels, and other work-related materials.
• Ability to perform repetitive hand and wrist movements associated with typing and data entry.
• Ability to occasionally bend, reach, stoop, and move throughout the work area as needed.