Job Description
Please Note: We are unable to provide visa sponsorship for this position.
Do you want to join a dynamic email engineering and marketing orchestration team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes, and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your analytical, strategic, creative, collaboration, and leadership skills while managing multiple projects with attention to details and deadlines? Are you passionate about leading and empowering a high-performing team to achieve business and personal development goals? If so, look no further. Maybe we are made for each other.
The Expertise We Are Looking For
• Significant experience leading and managing a team in one or more of the following areas is strongly desired: email development, digital production, marketing technology, or digital marketing. • Email channel expertise is very strongly desired, but not a hard requirement. We will train the right candidate who has excellent team leadership, management experience, and top-tier analytical and project management skills. • Email service platform provider (ESP) knowledge, systems, information technology, a big plus, specifically Salesforce, Marketing Cloud, Salesforce Sales Cloud, Simon Data Segment, CDP. • Basic HTML skills required; basic SQL skills a plus. • Excellent PowerPoint, Excel, Outlook, Word, and presentation skills required.
Desirable Qualities
• Curious and intellectually honest. • Dedication to personal and team continuous growth, development, and improvement. • Enjoy tracking, triaging, and solving issues in real-time. • Ability to continuously develop and improve process, infrastructure within a constantly evolving team. • Customer-first mentality. • Comfortable leading and influencing through ambiguity and without authority. • Strong attention to detail and methodical thinking. • Entrepreneurial and agile mentality with a bias towards action. • Passion for mentoring, coaching, and empowering associates to achieve business and personal career and development goals.
The Purpose of Your Role
As an Email Engineering Director within the central marketing function of Fidelity Personal Investments, the purpose of your role is to deepen the relationship with millions of our customers by leading a team using data to plan and execute personal, relevant, and timely promotional, service, and regulatory email communications. In this capacity, you will serve as Fidelitys Center of Excellence on current and emerging practices that power our customer-obsessed email marketing programs while empowering team members to achieve business and personal goals.
The Skills You Bring
• Bachelors degree or equivalent with 12 years of experience or masters degree with 10 years of experience. • Excellent project management, time management, and organization skills with a proven ability to successfully plan, manage, and reprioritize multiple complex projects, programs, and campaigns simultaneously and foresee potential risks. • Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results. • Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isnt explicit authority. • Act as primary liaison between internal business and tech teams to resolve various project and technology challenges. • Assess, train, and motivate people both internally, associates, and externally, job applicants. • Optimize productivity by promoting professional growth. • Able to lead by demonstrating and establishing clarity, effectively communicating and reinforcing the value of collaboration in enhancing teams performance and development. • Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously. • Provide guidance and lead training to enable other team members to meet or exceed expectations. • Responsible for managing a team of individual contributors for performance management activities. • Excellent analytical, creative, and oral/written communication, presentation skills. • Excellent emotional intelligence, judgment, and problem-solving. • Demonstrated ability to self-learn and self-direct.
The Value You Deliver
The Email Engineering Director will liaise across multiple teams to:
• Plan and execute email campaigns from campaign strategy and requirements through deployment, scheduled campaigns, automated triggers, Journey Builder, and automated multi-touch campaigns. • Build and edit email code and logic using Salesforce Marketing Cloud, SFMC, Content Builder, and AMPscripting tools. • Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud, SFMC, acting as the voice of the business. • Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to template specifications, technical design, channel best practice, executional process, and principles, data feed analysis, and platform capabilities.
How Your Work Impacts the Organization
The Email Engineering and Marketing Orchestration (EEMO) team works cross-functionally to support the end-to-end enablement and implementation of Fidelity emails. Additionally, the team provides leadership and support to enhance process, procedure efficiency for email programs and collaborates with partners to drive program, campaign effectiveness through capability enablement, implementation, design, customer journey mapping, channel reporting, etc.
Company Overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associate for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments in order to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2, if you would like to request an accommodation.
Certifications
Category: Marketing
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week, all business days M-F in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Please be advised that Fidelitys business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment, and retirement-related financial activities, and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.