Adobe Dreamweaver, Adobe Photoshop, Alliance/Partner Management, Analysis Skills, Best Practices, Budgeting, Business Growth, CSS (Cascading Style Sheet), Campaigns, Channel Management, Communication Skills, Content Management Systems (CMS), Copy Writing, Customer Support/Service, Data Analysis, Detail Oriented, Drupal, Email Marketing, Federal Laws and Regulations, Google Analytics, HTML (HyperText Markup Language), Health Insurance, High Tech Industry, Insurance, Life Insurance, Marketing Automation Software, Marketing Campaign, Microsoft Product Family, Online Marketing, Outbound Marketing, Pay-Per-Click Advertising, Prescription Drugs, Presentation/Verbal Skills, Proofreading, Property Management, Property Rentals, Rentals, Search Engine Marketing (SEM), State Laws and Regulations, Strategic Analysis, Time Management, Trend Analysis, Vision Plan, Web Production, Web Programming, Website Management, Willing to Travel, Writing Skills
About Inhabit
Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.
About Blue Tent
Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.
Job Description Summary
Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.
Our vision is to be the premier digital agency in the vacation rental industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.
Job Description Summary
The Email Marketing Associate is an integral part of the Email Marketing team. The Email Marketing Associate is responsible for representing Bluetent while working closely with our clients to develop and monitor new email marketing initiatives. Email Marketing Associate produce email marketing initiatives that align with current best practices to help develop and maintain marketing programs. They also help further the services that we offer by creating and designing email templates for e-mail marketing materials and staying ahead of emerging trends.
What You'll Do (Functions & Responsibilities)
- Assist with the technical production of monthly email marketing campaigns for clients
- Create and design new email templates for email marketing materials
- Apply HTML/CSS, Dreamweaver, Photoshop knowledge
- Stay up to date with current best practices and continue to develop new initiatives and strategies
- Communicate with clients to manage and produce projects
- Creative copywriting and critical proofreading of all campaigns before launch
- Deploy emails under tight deadlines without sacrificing integrity
- Review performance including but not limited to Email Reports, Google Analytics, and Email on Acid with the client after each campaign
- Gain proficiency in Web development within the Drupal and SMC content management system
- Assist clients in Web production related to email initiatives
What We're Looking For (Minimum qualifications)
- Working understanding of HTML/CSS required
- Experience with major email service providers required
- Experience planning and executing email marketing programs required
- Excellent written and verbal communication skills
- Demonstrated understanding of email marketing best practices
- Strong analytical skills and attention to detail
- Experience writing content for emails and landing pages
- Experience with marketing automation
- Interest in Vacation Rental Industry, experience in the industry is a plus
- Customer Service experience required
Education Requirements
- BA in marketing or related field or minimum 2 years of email marketing experience required
Type
- Full Time, Salaried, Exempt
Location
- Any of the core markets
- We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.
Benefits Include
- Competitive Pay
- Health Insurance: Medical, Dental, Vision and Prescription Plans
- Health Savings Accounts
- Flexible Spending Account
- Dependent Flexible Spending Account
- Critical Illness
- Accident
- Retirement Savings Plan (401K) with discretionary company match
- Short and Long Term Disability
- Company Paid $25,000.00 life insurance
- Supplemental Life and AD&D Insurance
- Employee Assistance Program
- Paid Holidays
- Paid Vacation
- Paid Volunteer Time
- Inhabit Employee Discount Programs
Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.
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