Email Marketing Coordinator (Year-Round)

Interlochen Center For The Arts
  • Interlochen, MI
  • Remote
    30+ days ago

    Job Description

    Join our team as an Email Marketing Coordinator and play a key role in executing and supporting our digital marketing strategies. This role is responsible for building, testing, and deploying email campaigns, as well as managing website content updates, edits, and optimizations. The ideal candidate is organized, collaborative, and has a strong eye for detail, with basic technical skills and a passion for user-friendly digital experiences. This is a remote position with a complete benefits package.

    Essential Duties & Responsibilities:

    Email Marketing (Approximately 80%):

    • Build and format email campaigns using HubSpot.
    • Test emails across devices and email providers for quality assurance.
    • Seek email approval from applicable stakeholders.
    • Build, segment, and/or upload audience lists to ensure targeted email delivery.
    • Support the development of automated email workflows (e.g., nurture campaigns, lifecycle emails).
    • Schedule and send email campaigns according to the institutional communications calendar.
    • Collaborate with content creators and designers to ensure accuracy and consistency.
    • Track campaign performance and support basic reporting needs.
    • Other duties as assigned.

    Website Support (Approximately 20%):

    • Execute basic website updates and content edits (e.g., copy changes, image replacements, link updates).
    • Coordinate with internal stakeholders to ensure website content remains current and accurate.
    • Perform routine checks to identify and fix broken links, outdated content, and formatting issues.
    • Support the launch of new web pages and landing pages as needed.
    • Assist with SEO best practices in web content entry.
    • Other duties as assigned.
    • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
    • Equivalent work experience, certifications, or demonstrated expertise in email marketing platforms (e.g., HubSpot, Salesforce Marketing Cloud, Mailchimp) preferred.
    • 1-3 years of experience in digital marketing, email marketing, web content management, or a related field.
    • Familiarity with email marketing platforms and CMS platforms.
    • Basic understanding of HTML/CSS is a plus.
    • Experience with Mac laptops and Google Suite preferred. Must be able to work with technology
    • Strong attention to detail and commitment to quality assurance.
    • Excellent organizational and time management skills.
    • Ability to work independently and manage multiple priorities.
    • Comfortable working collaboratively with cross-functional teams.
    • Ability to follow and execute specific verbal and written instructions.
    • Ability to communicate effectively, both verbally and in writing.
    • Ability to promote and maintain positive interaction with all internal and external stakeholders.
    • Demonstrate respect for cultural, ethnic, spiritual, and linguistic diversity and values including differences in personal goals, lifestyle choices and varying family backgrounds and histories.

    Application Materials Required:

    • Resume
    • Cover Letter
    • Health, dental, and vision insurance
    • Vacation, Sick, Holiday and generous winter holiday time off
    • Life insurance
    • Voluntary life insurance
    • Short and long-term disability
    • Employee development & tuition reimbursement programs
    • 403(b) plan, managed by TIAA
    • Free or discounted employee tickets to Interlochen performances and events *some exceptions apply
    • Early event ticket purchase before general public sales begin
    • Free Stone Cafeteria meal on shift
    • Dennison Recreation Center accessibility (includes spouses)
    • Priority access to Interlochen employees at Pitter Patter Day Care Center (less than one mile from campus)
    • Employee Referral Program (cash payments)
    • Tuition discounts for employee's children at Academy, Camp and Interlochen Online
    • Parental leave (12 weeks paid for Pregnancy/Maternity/Childbirth leave, 6 weeks paid for Parental leave).

    Numbers & Facts

    LocationInterlochen, MI (
    Remote
    )

    Skills

    • Apple Macsunmatched
    • Best Practicesunmatched
    • CSS (Cascading Style Sheet)unmatched
    • Campaignsunmatched
    • Childcareunmatched
    • Communication Skillsunmatched
    • Content Managementunmatched
    • Content Management Systems (CMS)unmatched
    • Cross-Functionalunmatched
    • Dental Insuranceunmatched
    • Detail Orientedunmatched
    • Diversityunmatched
    • Email Campaignunmatched
    • Email Marketingunmatched
    • Email Softwareunmatched
    • HTML (HyperText Markup Language)unmatched
    • Laptop PCunmatched
    • Life Insuranceunmatched
    • Link Managementunmatched
    • Marketing Communicationsunmatched
    • Marketing Strategyunmatched
    • Multitaskingunmatched
    • Online Marketingunmatched
    • Organizational Skillsunmatched
    • Performance Analysisunmatched
    • Quality Assuranceunmatched
    • Salesunmatched
    • Search Engine Optimization (SEO)unmatched
    • Team Playerunmatched
    • Testingunmatched
    • Time Managementunmatched
    • Vision Planunmatched
    • Website Managementunmatched

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