Email Marketing & Lifecyle Manager

GENERAL SUMMARY

We are seeking a strategic, execution-oriented Email & Lifecycle Marketing Manager to scale our email performance and lifecycle programs, positioning email as a primary driver of new memberships, retention, and lifetime value, while supporting paid email and direct mail acquisition efforts.

The right person for this role thinks strategically, moves quickly, and takes pride in the quality of every send. You will own the email calendar, lifecycle journeys, and campaign strategy while directing AI agents to produce copy, briefs, and campaign calendars that you review and approve before deployment. This role reports to the SVP of CRM and works closely with the AI Marketing Specialist and email platform team in a fast-paced, multi-campus environment.

This is a full-time, in-office role with weekend support as needed

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call it our "Code of Culture".

Our Code of Culture includes Our Mantra, Our Actions We Live By, and Pete's Promise:

Our Mantra:

Respect The Past

Accept Responsibility

Pay it Forward

Our Actions We Live By:

Actions We Live By. It's who we are when we step into our full power.

Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.

Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!

Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it's never about one person-we are a part of a powerful team.

One Team. One Voice. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.

Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.

Pete's Promise:

Service Forward

Ruthlessly Consistent

Do the Right Thing

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

KEY RESPONSIBILITIES

Email Growth & Lifecycle Strategy

• Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
• Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
• Drive retention, re-engagement, and cross-sell initiatives.
• Monitor campaign performance, identify trends, and apply insights to continuously improve results.

AI-Directed Campaign Execution

• Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
• Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
• Identify opportunities to improve AI output quality and expand agent use across campaign formats.

Paid Email & Direct Mail

• Define strategy, audience targeting, and messaging for paid email and direct mail programs.
• Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget.

Automation & Personalization Strategy

• Build lifecycle journey automation strategy, defining trigger logic, timing, segmentation rules, and personalization requirements.
• Identify personalization opportunities to capture first-party data and drive engagement.
• Define attribution frameworks and surface actionable performance insights.

Channel Reporting & Performance Analysis

• Own email channel reporting: open rates, CTR, conversion, deliverability, unsubscribe trends, and revenue attribution.
• Conduct quarterly hindsight analysis, extracting and analyzing data to identify trends and deliver forward-looking channel recommendations.
• Maintain a structured A/B testing roadmap; translate results into clear optimization actions.

Deliverability, Compliance & Governance

• Maintain deliverability standards: list hygiene, sender reputation, suppression management, and engagement monitoring.
• Ensure compliance with CAN-SPAM, GDPR, and applicable regulations.
• Partner with the AI Marketing Specialist to align cross-channel contact strategy and cadence governance.