Email Marketing Manager, Nurture, AWS Integrated Demand Center

AWS Marketing is seeking an experienced Email Marketing Manager, Nurture to drive email channel strategy for our demand generation and product-led growth portfolio. This role is responsible for managing global email marketing initiatives focused on accelerating pipeline progression through strategic audience segmentation, lifecycle journey design, and continuous optimization.

Key job responsibilities

• Define and execute email channel strategy for assigned nurture programs, including audience segmentation frameworks, lifecycle journey architecture, and A/B testing protocols
• Plan, develop, and execute multi-touch nurture campaigns that accelerate prospect engagement and pipeline progression
• Continuously optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity
• Measure how email initiatives impact team goals, customer engagement metrics, program goals, and overall pipeline contribution
• Regularly review, interpret, and communicate nurture performance metrics, funnel progression trends, and optimization insights to peers and managers
• Accelerate progress by driving decisions on nurture cadence, content sequencing, and suppression/targeting logic
• Develop technical and creative requirements for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Communicate effectively with stakeholders across core campaign teams, marketing operations, localization, and creative teams
• Participate in recruiting and hiring processes, and mentor others on email best practices

A day in the life

You"ll spend your mornings reviewing campaign performance and deciding what to optimize next - maybe a subject line test, maybe a segment refinement. Midday often means partnering with campaign teams to fine-tune journey logic or suppression rules. Afternoons shift toward the bigger picture: analyzing funnel data, building a case for a cadence change, or sharing insights with your manager or team. Some weeks are heavy on campaign builds; others are more strategy and measurement. You"ll also pitch in on team-wide projects like testing frameworks or mentoring peers on segmentation.

About the team

We"re a global email marketing team focused on helping cloud customers discover the right solutions at the right time. We design and optimize nurture programs that guide prospects through their decision-making journey - from early awareness to active evaluation. You"ll work alongside other email strategists, marketing partners, and content creators who care deeply about the customer experience. We test constantly, share learnings openly, and push each other to improve. If you like connecting data to creative strategy and seeing measurable impact on how customers engage, you"ll feel at home here.