Email Marketing Manager

• Email Marketing & Campaign Management
  • Plan, build, and execute email marketing campaigns across HubSpot (required), Mailchimp, and ActiveCampaign
  • Develop and manage promotional campaigns, product announcements, and e-commerce email initiatives
  • Design automated workflows, follow-up sequences, and engagement campaigns
  • Monitor and analyze campaign performance (open rates, CTR, conversions, ROI)
  • Optimize campaigns through A/B testing, segmentation, and personalization
• CRM Development & Management
  • Lead development and optimization of CRM platforms
  • Manage audience segmentation, contact lists, and lead nurturing workflows
  • Maintain data integrity and ensure compliance with CAN-SPAM and GDPR
  • Partner with Sales and Customer Success teams to align data with business goals
• Webinar Management
  • Plan and execute end-to-end webinar programs including promotion, registration, and follow-up
  • Develop pre- and post-event email campaigns
  • Track performance metrics and provide actionable insights
• Digital Marketing & E-Commerce
  • Manage digital marketing channels including email and e-commerce platforms
  • Develop customer engagement and retention campaigns
  • Ensure brand consistency across all digital touchpoints
• Product Training & Content Development
  • Collaborate with Product Managers to create training materials, guides, and digital assets
  • Support product launches through coordinated content and communications
  • Integrate training into marketing workflows
• Website Management & Enhancements
  • Oversee website updates, maintenance, and performance optimization
  • Improve user experience, conversion rates, and SEO
  • Collaborate with designers and developers on enhancements

• Education
  • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
• Experience
  • Proven experience managing email marketing campaigns and CRM platforms
  • Hands-on experience with HubSpot (required), Mailchimp, and ActiveCampaign
  • Experience with webinar management, e-commerce, and digital marketing programs
  • Demonstrated success analyzing and optimizing marketing performance
• Skills and Competencies
  • Strong analytical and data-driven decision-making skills
  • Expertise in email marketing strategy, automation, and segmentation
  • Project management skills with ability to manage multiple initiatives
  • Strong collaboration and communication skills
  • Familiarity with CMS platforms (e.g., WordPress), SEO, and digital content creation (preferred)

• Prolonged periods of sitting at a desk and working on a computer
• Frequent use of hands and fingers to operate standard office equipment (keyboard, mouse, phone)
• Occasional standing, walking, bending, or reaching within the office
• Ability to communicate effectively, both verbally and in writing
• Occasional lifting or moving of office materials up to 15 pounds (e.g., files, supplies)

• This is a hybrid, clerical role based in a professional office setting
• Work is primarily performed in a climate-controlled environment
• Regular use of standard office equipment, including computers, phones, and printers
• Minimal exposure to noise, with typical office-level distractions
• Frequent interaction with colleagues across departments in a collaborative environment

Why Join Us?
At VistaApex Solutions, we value our employees and invest in their well-being. Here’s what eligible employees can expect:

• Comprehensive Health Benefits – Medical, dental, and vision insurance
• Generous PTO and paid holidays
• 401(k) with Company Match to help you plan for the future.
• Mental Health & Wellness Programs
• Team Culture – Regular team events and company gatherings

Pre-Employment Screening:
All offers of employment are contingent upon successful completion of pre-employment screening, which may include background checks, employment verification, and other job-related assessments as permitted by law.

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