Email Marketing Program Manager

Tephra

Bellevue, WA

Apply

JOB DETAILS

SKILLS

A/B Testing, Analysis Skills, Atlassian JIRA, Best Practices, Business Practices, Business Skills, CRM Integration, Campaigns, Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer Support/Service, Data Management, Debugging Skills, Delivery Management, Detail Oriented, Email Campaign, Email Marketing, HTML (HyperText Markup Language), Identify Issues, Legal, Loan Funding, Marketing, Marketing Automation Software, Marketing Campaign, Microsoft Excel, Microsoft Product Family, Microsoft Project, Microsoft Windows Azure, Multitasking, Online Marketing, Outbound Marketing, Performance Tuning/Optimization, Process Improvement, Project Management Software, Project Tracking, Project/Program Management, Quality Assurance, Requirements Management, SQL (Structured Query Language), Student Loans, Team Lead/Manager, Technical Leadership, Technical Marketing, Testing, Time Management, Validation Testing

LOCATION

Bellevue, WA

POSTED

1 day ago

Description:

Job Description

• CRM Functional Marketing Processes; Program Manager

Roles & Responsibilities

• co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.

• Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.

• Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email.

• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.

• Track ongoing progress of projects and deliver timely updates to clients.

• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively

• Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.

• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing

• Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.

• Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation

Technical/Functional Skills

• Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly

• 10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally

• 8+ years of experience with SFMC, AEM, ACS, HubSpot, Eloqua

• Experience as a project manager in an agile project environment

• Content / HTML experience - Content Testing and QA

• Ability to thrive in a fast-paced, fluid environment

• Intermediate MS Excel

• Ability to multi-task and manage stakeholders within a dynamic business environment

• Extremely detail-oriented approach with strong analytical skills

• Extensive understanding of digital marketing business practices

• Knowledge of end-to-end campaign management processes

• Excellent technical & analytical skills with strong business acumen

• Previous experience working with Microsoft will be an added advantage

• Passion to drive improvement in the overall customer experience

• Experience working across multiple agencies/stakeholders and teams

• Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting

• Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.

• Experience managing a team is a plus

• Motivate the team and manage deliverables on a day-to-day basis

Qualifications

• 10-12 years of experience

• Location for the position will be in Bellevue , WA

• Bachelors or Master's Degree

TCS Employee Benefits Summary:

• Discretionary Annual Incentive.

• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

• Family Support: Maternal & Parental Leaves.

• Insurance Options: Auto & Home Insurance, Identity Theft Protection.

• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.

• Time Off: Vacation, Time Off, Sick Leave & Holidays.

• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

#LI-MG2

About the Company

Tephra

Resume Resources

Free Resume Templates Free Resume Builder