We're seeking a results-driven B2B Email Marketing Specialist to join our Chicago-based SaaS marketing team. In this role, you'll be responsible for fueling sales pipeline and generating leads for our industry-leading software. Leveraging data and best practices, you'll deliver high-performing campaigns across a variety of initiatives, including upselling and retention. As “owner” of the email channel, you'll drive email planning, development, and execution, including campaign strategy, copywriting, list segmentation, A/B testing, scheduling, and reporting. This position is based in our downtown Chicago office and will report to the Director of Marketing.Core responsibilitiesCampaign Planning & Development : Create and manage engaging email campaigns tailored to specific customer segments, product roadmap, and overall marketing objectivesCalendar & Scheduling : Work with marketing, sales, product, and customer success to maintain calendar of email communications that clearly defines plans and all associated details on monthly basisContent Delivery : Write and deploy clear and compelling copy for email, landing pages, and graphics, conducting thorough reviews and testing to ensure quality and accuracyList Management & Segmentation : Build and maintain clean, compliant email lists, ensuring accurate segmentation for targeted messagingAutomation & Workflows : Identify opportunities to leverage automation to efficiently maximize audience reach and boost engagement throughout the customer lifecycleA/B Testing : Proactively conduct experiments on different email components such as subject lines, CTA button colors, send times, etc. to assess effectiveness and optimize performanceAnalytics & Reporting : Monitor and track KPIs to report on results and understand performance, proactively making recommendations & implementing changes based on findingsWho we're looking forSelf-starters, eager to lead, comfortable working independentlyHigh standards for quality and performanceResults-first mindset, owner of outcomes (not just activities)Actively applies feedback to improve and growStrong problem-solvers able to navigate ambiguity and deliver creative solutions3-5 years experience in copywriting, email marketing, or digital marketing (previous writing samples required)Familiarity with HubSpotStrong understanding of demand gen strategy and email marketing best practicesExceptional written communication and project management skillsHigh attention to detailBachelor's degree in Marketing or relevant field#J-18808-Ljbffr