VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOKFor over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.OUR COMMITMENT TO SAFETYAt Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements.WORK TYPEHybridLOCATION DETAILSMemphis, TN or Dallas, TXTRAVEL REQUIREMENTTravel requirements are limited, although some out-of-the-area and overnight travel may be expected. This may include attending events at various locations, visiting other Varsity Brands locations or offices for meetings or customer / vendor visits required to meet business objectives or gain business familiarity.HOW YOU WILL MAKE AN IMPACTVarsity Spirit is looking for an Email Marketing Specialist to join our team in Memphis, TN.WHAT YOU WILL DOBuild, optimize and deploy acquisition and nurture email campaigns across all Varsity Spirit brandsSupport and execute the email testing process - including QA and A/B testing all sendsDevelop, manage, and create a re-engagement series for optimum conversion of unengaged buyers and subscribersWrite compelling, high converting copyFocus on email personalization to enhance the customer experienceWork alongside automations manager enhance email automation and audience segmentationWork alongside creative design team to build and create emailsWork with Marketing Operations team to request and QA data filtersBuild, test and optimize lead generation formsTrack, analyze and report on the key performance metrics and efficiency of campaignOpportunity for some out-of-the-area and overnight travelQUALIFICATIONSKnowledge / Skills / Abilities:Well‑organized and detail‑oriented with the ability to coordinate and execute multiple tasks in a lean, fast‑paced, results‑driven environment.Team player with cross‑functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.A background in cheerleading, dance or band a plusCreativity, passion, integrity and energyEDUCATION / EXPERIENCEBS/BA in marketing, communications or equivalent1-3 years of Marketing, Communications or related field experience preferredEmail marketing experience a plus (Salesforce Marketing Cloud, MailChimp or other comparable Email Service Provider)Varsity Spirit camp staff experience a plusPHYSICAL REQUIREMENTSThe physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.OUR BENEFITSComprehensive Health Care BenefitsHSA Employer Contribution/ FSA OpportunitiesWellbeing Program401(k) plan with company matchingCompany paid Life, AD&D, and Short-Term DisabilityGenerous My Time Off & Paid HolidaysVarsity Brands Ownership ProgramEmployee Resource GroupsSt. Jude Partnership & Volunteer OpportunitiesEmployee Perks including discounts on personal apparel and equipmentVarsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.#J-18808-Ljbffr