Peter Millar is seeking a motivated and curious Email Marketing Specialist to join our dynamic E-Commerce team at RTP. This role supports the execution and optimization of the retention programs – including Email, SMS, Print, among other digital media functions. The Digital Marketing Specialist will partner closely with internal teams, agency partners and cross‑functional stakeholders to coordinate campaigns, manage marketing operations, and ensure programs are executed efficiently and accurately across digital channels. This role requires strong organization, analytical thinking, and the ability to manage multiple initiatives simultaneously while maintaining a high level of detail and collaboration across teams.Essential FunctionsOversee the day‑to‑day email production process, including but not limited to:Developing the monthly email marketing calendar to ensure optimal experience for our customers through segmentation while exceeding our channel revenue targets and driving a strong inventory sell‑through rateWriting creative briefs for monthly email content and one‑off marketing campaignsSuggesting customer segmentation for email sendsWork closely with the Inventory Planning team to ensure that inventory is available for the styles featured in the email campaignsCoordinate campaign timelines, deliverables, and approvals to ensure digital initiatives launch on schedule and align with business prioritiesWork with the appropriate internal and external teams to facilitate each email through the copy, design, approval and coding processesConduct pre‑launch QA across digital campaigns to ensure accuracy and consistency of creative assets, links, tracking, and landing pages prior to activationDevelop, execute, and analyze A/B testing strategies across email and SMS channels.Support the Content Manager with development and execution of digital marketing strategies, including go‑to‑marketing planning, audience targeting, and campaign analysisExecute day‑to‑day operations of SMS (text‑message) channel – including creating, planning, approvals, scheduling, QA, and deploying messagesAssist in reviewing campaign results with agency partners to identify areas for improvement and test new strategiesAssist with strategic and technical projects (implementing triggers, CRM, Lifetime Value, Product Reviews) to advance the retention marketing initiativesStrategically work alongside internal business units (including Brand Marketing, Merchandising, Website Operations, Creative, Inventory Planning, and the Executive Team) to drive the email business.Maintain accuracy of communication and quality of retention content, with meticulous proofreading and coordination of revisions from reviewers across multiple departmentsMaintain ongoing (monthly and weekly) reporting to help analyze and grow the email programContribute to weekly and monthly performance reporting by compiling key metrics and summarizing insights to inform business decisionsSupport seasonal campaign planning and digital marketing initiatives by helping organize timelines, documentation, and project workflowsGain exposure to key performance marketing initiatives through ongoing projects, monthly planning and briefing, and ad hoc support.CompetenciesDemonstrates strong organizational skills and attention to detail when managing multiple campaigns and priorities simultaneouslyBuilds productive working relationships across teams and communicates clearly with both internal stakeholders and external partnersThrives in a fast‑paced environment where priorities can shift quicklyExcellent communication skills (verbal/written) with partners, peers, customers, & executivesDemonstrate an understanding of customer segmentation and database marketingEnjoys exercising his/her creative muscles, and loves to work in a team environment where the input and ideas of all team members are consideredVery detail oriented with the ability to manage multiple priorities and deadlines at the same time (great time management skills)Demonstrates great problem‑solving skills, creativity, and resourcefulnessConsidered by peers and supervisors to be self‑managing and results drivenDesired Education And ExperienceBachelor's degree in Marketing, Business Administration, Fashion Merchandising or a related field1-3 years working experience on a retention channel, included but not limited to email and SMSE‑commerce marketing experience in a retail (or wholesale) environment.Experience working with ESPs, CRMs, and inbox deliverability toolsExperience building monthly campaign content and multi‑step email triggersStrong understanding of UI Design, usability best practices, and A/B testing both within email and on the website across all device types (PC, Mobile, Tablet)Proficient in Google Analytics and/or other web analytics toolsApparel knowledge & luxury brand experience strongly preferredPeter Millar & G/FORE are equal opportunity employers. In accordance with anti‑discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non‑discrimination in employment.#J-18808-Ljbffr