Location: 910 Louisiana Street Houston Texas 77002
Required Pay Scale: $46.76/hr
Schedule: M-T onsite, Friday remote
Due to client requirements this role is only open to USC or GC candidates*
Job Summary:
We are seeking a detail-oriented and technically skilled Email Marketing Specialist to support our email marketing efforts across Salesforce Marketing Cloud (SFMC) and Marketo. Both platforms are used across our full brand portfolio, so the ideal candidate is comfortable working across two ecosystems day to day - coding, testing, scheduling, and reporting on email campaigns that align with our broader marketing strategy.
Key Responsibilities:
Email Development
Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs
Ensure cross-client and cross-device compatibility (Outlook, Gmail, iOS, Android)
Use AMPscript (SFMC) or tokens and Velocity scripting (Marketo) for personalization and dynamic content
Troubleshoot rendering issues across email clients, including VML/bulletproof button fixes and dark mode support
Campaign Execution
Build and test email campaigns in both Salesforce Marketing Cloud and Marketo, as both platforms are used across our brands
Set up segmentation, automation workflows, and triggers (Journey Builder / Smart Campaigns)
Manage email QA and stakeholder approvals before scheduling and deployment
Data & Personalization
Work with marketing teams to use audience data for dynamic content and personalization
Sync and manage lead/contact data across CRM and marketing automation platforms
Support data hygiene efforts (list validation, bounce analysis, deliverability monitoring)
Performance Tracking
Monitor deliverability, open rates, click-through rates, and other KPIs
Analyze results and optimize based on performance metrics
Compliance & Best Practices
Ensure all emails comply with CAN-SPAM, GDPR, and other applicable privacy regulations
Stay current with email marketing trends, technologies, and best practices
Requirements Technical Skills:
Proficient in HTML/CSS for email development
Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens) - candidates with strong depth in one platform and solid working knowledge of the other are encouraged to apply
Familiarity with email testing tools (e.g., Litmus, Email on Acid)
Marketing Automation:
Solid understanding of segmentation, lead nurturing, and lifecycle marketing
Knowledge of CRM integrations (e.g., Salesforce CRM, and how Marketo/SFMC sync with it)
Soft Skills:
Excellent attention to detail and QA discipline
Strong communication and collaboration with marketing, design, and development teams
Ability to manage multiple projects across brands/platforms in a fast-paced environment
Preferred Qualifications:
Certification in Salesforce Marketing Cloud Email Specialist and/or Marketo Certified Expert (MCE); both are a plus
Basic understanding of JavaScript or SQL
Experience with A/B testing and email optimization strategies