Automation, Campaigns, Cloud Computing, Data Management, Data Quality, Email Campaign, Email Marketing, Identify Issues, Marketing, Marketing Automation Software, Online Marketing, Regulations, Reporting Dashboards, Sales, Salesforce.com, Website Conversion
About The Role
The Email Marketing Specialist supports the hands-on execution and optimization of marketing automation and customer communications within Salesforce Marketing Cloud (SFMC). This role builds and maintains email campaigns, customer journeys, and audience segments that support Perry Homes' buyers throughout their journey, working under the direction of the Sr. Manager, Digital Marketing.
What You'll Do
- Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
- Design and maintain automated lifecycle and nurture programs.
- Support personalized, dynamic email content using SFMC's tools and dynamic content blocks. AMPscript knowledge a plus.
- Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
- Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.
- Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
- Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution).
- Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.