Email Marketing Specialist

Job Summary:

At Silencer Central, we believe that Customers + Integrity = Winning. As an Email Marketing Specialist at Silencer Central, you will be responsible for developing and executing our email marketing campaigns to drive engagement, retention, and sales. You will collaborate closely with the marketing team to create compelling content, segment audiences effectively, and optimize campaigns for maximum performance.

Essential Functions:

• Develop and implement email marketing strategies to promote products, drive sales, and enhance customer engagement.
• Create and manage email campaigns, including content creation, segmentation, scheduling, and deployment.
• Optimize email campaigns through A/B testing of subject lines, content, and calls-to-action.
• Monitor and analyze campaign performance metrics to identify areas for improvement and implement solutions accordingly.
• Collaborate with the design and content teams to ensure emails are visually appealing, on-brand, and optimized for conversion.
• Stay informed about industry best practices and email marketing trends to recommend improvements and innovations.
• Set up and manage email automation workflows for various customer journeys, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
• Maintain and grow email subscriber lists, ensuring data quality and compliance with relevant regulations (e.g., GDPR, CAN-SPAM).