Email Marketing Strategist

About the role

Go Fish Digital is looking for a bright, motivated Email Marketing Strategist to join our team and support email marketing efforts for our clients. This is a great opportunity for someone who is early in their career, hungry to learn, and excited to grow in email marketing, lifecycle strategy, and campaign design.

In this role, you’ll help develop, design, write, and optimize email campaigns that drive engagement, conversions, and customer retention. You don’t need years of experience to be successful here, but you should have strong creative instincts, an interest in strategy, and a willingness to learn quickly. Experience with platforms like Klaviyo, HubSpot, or Mailchimp is a huge plus.

As an Email Strategist, you’ll work closely with internal teams and clients to bring email campaigns to life — from planning and audience segmentation to design, copywriting, testing, and reporting.

What you'll do

• Support the development and execution of email marketing strategies that drive engagement, sales, and retention for clients.
• Design and build visually compelling emails that are optimized for both mobile and desktop.
• Write clear, engaging email copy that aligns with each client’s brand voice and campaign goals.
• Assist with audience segmentation, automation workflows, personalization, and A/B testing.
• Monitor email performance metrics, including open rates, click-through rates, conversions, and revenue impact.
• Help prepare performance reports and identify opportunities for improvement.
• Communicate campaign strategy, creative direction, and performance insights to internal teams and clients.
• Stay up to date with email marketing trends, platform updates, design best practices, and emerging strategies.

What You Bring

• 0–2 years of experience in email marketing, digital marketing, lifecycle marketing, or a related field.
• Strong interest in email strategy, customer journeys, and performance-driven marketing.
• Strong design instincts and the ability to create polished, on-brand emails.
• Experience with or interest in email marketing platforms such as Klaviyo or HubSpot. Hands-on experience is a huge plus.
• Ability to think strategically about how email can support broader business goals.
• Strong writing skills, with the ability to create concise, compelling email content.
• Familiarity with design tools such as Canva, Figma, Adobe Creative Suite, or similar platforms.
• Comfort working with data and drawing insights from campaign performance.
• Strong attention to detail, organization, and follow-through.
• Excellent communication skills and a willingness to collaborate with both internal teams and clients.

Preferred Qualifications

• Internship, freelance, coursework, or project experience related to email marketing, digital marketing, design, or copywriting.
• Experience designing emails or marketing assets for brands, businesses, or personal projects, especially in Canva.
• Basic understanding of automation workflows, segmentation, personalization, and A/B testing.
• Knowledge of customer retention, conversion rate optimization, or broader digital marketing strategies.
• Klaviyo, Hubspot, or other ESP experience and/or certifications are a plus.
• Familiarity with email deliverability best practices, including spam filters, domain authentication, and list hygiene.

Why Join Us

You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation 

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.