Email & SMS Marketing SpecialistLocation: Hybrid - Baltimore, MD (1-2 days/week in office)
Employment Type: Full-Time
Department: Marketing
Reports To: Marketing Director
Salary Range: $55,000-$60,000
Position OverviewJEDCo Brands is a Baltimore-based apparel company specializing in artist-designed apparel and accessories across a portfolio of major licensed brands, including Jeep, Ford, RAM, Chevy, Busch Light, Coors, Budweiser, Yuengling, Realtree, and more, along with our own in-house brands.
We are seeking an
Email & SMS Marketing Specialist to manage the strategy, execution, and performance of our lifecycle and retention marketing programs across email and SMS channels. This role will support both direct-to-consumer (DTC) and wholesale marketing initiatives.
The ideal candidate is a creative and analytical marketer who can design engaging campaigns while leveraging data to optimize performance. This individual should be detail-oriented, comfortable working in a fast-paced e-commerce environment, and experienced with platforms such as
Klaviyo and Shopify.
Key ResponsibilitiesEmail & SMS Campaign Management- Build, schedule, test, and deploy email and SMS campaigns using Klaviyo (required); Salesforce Marketing experience is a plus.
- Develop and manage campaigns, automated flows, customer journeys, and triggered programs.
- Translate marketing goals into segmentation strategies, automation workflows, and dynamic content.
- Design visually engaging email assets using tools such as Photoshop, Canva, Figma, or similar platforms.
- Write, edit, and proofread SMS and email content to align with brand voice and maximize engagement.
- Organize and maintain digital assets within Klaviyo and related marketing platforms.
- Support Shopify-related campaign tasks, including promotional codes, landing pages, and other marketing initiatives.
Lifecycle Marketing & Optimization- Develop strategies to improve customer engagement, retention, and lifetime value.
- Identify opportunities for personalization, dynamic content, and behavioral targeting.
- Execute segmentation, A/B testing, multivariate testing, and triggered campaigns.
- Support initiatives focused on list growth, loyalty programs, and customer personalization.
Quality Assurance & Best Practices- Perform quality checks on all email and SMS campaigns across desktop and mobile devices before deployment.
- Review and maintain automated flows to ensure accuracy, functionality, and updated creative content.
- Maintain email deliverability, accessibility, and platform best practices.
Reporting & Analytics- Monitor and analyze key performance metrics, including:
- Open rates
- Click-through rates (CTR)
- Conversion rates
- Unsubscribe rates
- Revenue generated
- Revenue per recipient (RPM)
- Provide insights and recommendations based on campaign performance data.
- Use analytics to improve future campaigns and marketing strategies.
Cross-Functional Collaboration & Market Research- Collaborate with marketing and other teams to plan email and SMS campaigns across DTC and wholesale calendars.
- Monitor competitor email, SMS, automation, and loyalty strategies to identify opportunities and trends.
- Stay current with lifecycle marketing best practices and emerging technologies.
Qualifications- Bachelor's degree preferred.
- 2+ years of experience in email marketing, SMS marketing, lifecycle marketing, retention marketing, or CRM marketing.
- Experience managing email campaigns in Klaviyo with measurable performance results required.
- Klaviyo certification is a plus.
- Strong design skills and experience using Photoshop or similar design tools.
- Experience with Shopify and e-commerce customer journeys.
- Apparel, retail, or lifestyle brand experience is preferred but not required.
Skills & Attributes- Strong analytical mindset combined with creative problem-solving skills.
- Highly organized with the ability to manage multiple projects and deadlines.
- Excellent writing, editing, and proofreading abilities.
- Strong attention to detail and commitment to quality.
- Clear and proactive communicator.
- Collaborative team player who thrives in a fast-paced and evolving environment.
- Ability to independently prioritize tasks and execute projects from start to finish.
How to ApplyPlease submit your resume along with
2-3 examples of email or SMS campaigns you have designed or managed. Examples may include a portfolio, screenshots, or campaign links.