Email & Social Marketing Specialist

• Plan, build, and execute email marketing campaigns using Klaviyo.
• Create and manage email flows, including welcome series, abandoned cart, post-purchase, win-back, and promotional campaigns.
• Write compelling email copy, subject lines, preview text, and calls to action.
• Segment email audiences based on customer behavior, purchase history, engagement, and lifecycle stage.
• Monitor and report on email performance, including open rates, click rates, conversion rates, revenue, and unsubscribe rates.
• A/B test subject lines, email content, creative, send times, and campaign strategies.
• Maintain the email marketing calendar and coordinate campaign timing with promotions, product launches, and content initiatives.
• Write, edit, and publish blog content that supports SEO, customer education, product awareness, and brand storytelling.
• Collaborate with design, ecommerce, product, and marketing teams to ensure email and blog content aligns with brand guidelines and business goals.
• Optimize blog content using SEO best practices, including keyword research, internal linking, meta descriptions, and formatting.
• Assist with content planning for seasonal campaigns, product launches, and customer engagement initiatives.
• Maintain consistency in brand voice across emails, blogs, and other marketing communications.

• 2+ years of experience in email marketing, content marketing, ecommerce marketing, or a related role.
• Hands-on experience with Klaviyo is required.
• Strong copywriting, editing, and proofreading skills.
• Experience writing blog content, product-focused content, or SEO-driven articles.
• Understanding of email marketing metrics, segmentation, automation, and A/B testing.
• Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, or similar platforms is a plus.
• Basic knowledge of SEO best practices.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.
• Comfortable analyzing performance data and making recommendations for improvement.
• Experience with Canva, Figma, Adobe Creative Suite, Google Analytics, or project management tools is a plus.
• Preferred Skills
• Ecommerce or consumer product brand experience.
• Experience creating customer lifecycle marketing campaigns.
• Familiarity with SMS marketing through Klaviyo or similar platforms.
• Basic understanding of HTML/CSS for email formatting.
• Experience working with promotional calendars and product launches.

• Medical, Dental, Vision Insurance: Company covers 80% for employees only.
• Life Insurance: Covered by the company.
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
• 5 Sick Paid Leave
• 7 Paid Holidays (Eligible after probation period).
• Vacation
• Company provides discounts for fitness equipments for our employees.

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