Email & Web Specialist
RSA Conference
Boston, MA(remote)
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JOB DETAILS
JOB TYPE
Full-time
SKILLS
A/B Testing, Affirmative Action, Analysis Skills, Best Practices, CSS (Cascading Style Sheet), Campaigns, Content Management Systems (CMS), Customer Relationship Management (CRM), Dental Insurance, Diversity, Email Campaign, Email Management/Administration, Email Marketing, Emerging Technology, Google Search Engine, HTML (HyperText Markup Language), Intel Product Family, Internet Security, Internet Technology, JavaScript, Liferay Portal, Maintain Compliance, Marketing, Marketing Automation Software, Mock Up, Office Equipment, Online Marketing, Performance Metrics, Performance Tuning/Optimization, Quality Assurance, Search Engine Optimization (SEO), User Interface/Experience (UI/UX), Vision Plan, Web Analytics, Web Content Accessibility Guidelines (WCAG), Web Design, Web Programming, Website Management
LOCATION
Boston, MA
POSTED
30+ days ago
Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organizations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today.
We're looking for a skilled Email & Web Specialist to own the technical execution of our digital marketing presence. You'll split your time between building and deploying email programs in HubSpot and developing website pages—making sure every touchpoint is polished, on-brand, and performing. This is a hands-on role for someone who loves living at the intersection of marketing and technology. You’ll work closely with the Email Marketing Manager and Website Marketing Manager.
What You’ll Do
Email Development (HubSpot)
- Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment
- Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot
- Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement
- Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings
- Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices
- QA emails thoroughly before deployment across devices and email clients
- Build and maintain landing pages, website pages, and content components within the CMS (expertise in Sitecore and/or Liferay strongly preferred but willingness to learn is a must)
- Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages using HTML, CSS, and JavaScript
- Work within CMS platform component system to create and update page templates and renderings
- Partner with back-end developers or a development team as needed to implement new functionality
- Optimize pages for performance, SEO, and conversion
- Support campaign launches by building dedicated landing pages and thank you pages
- Assist Website Marketing Manager in monitoring and reporting on email and web performance metrics; surface insights and recommendations
- Stay current on HubSpot platform updates, CMS best practices, and web standards
Application Requirements
Core Requirements
- 3–5 years of experience in a marketing development, email development, and/or web development role
- Hands-on proficiency with HubSpot Marketing Hub (HubSpot certifications a plus)
- Experience building and managing pages in Sitecore and/or Liferay CMS
- Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients
- Working knowledge of front-end web technologies: HTML, CSS, JavaScript
- Experience building responsive, accessible web pages and emails
- Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring is a plus
- Experience with Litmus for email testing
- Familiarity with Sitecore's personalization or analytics features
- Familiarity with SEO best practices and tools (SEMrush, Google Search Console, etc.)
- Basic understanding of HubSpot CRM and contact/list management
- Experience working with a design system or component library
- Knowledge of accessibility standards (WCAG 2.1)
Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states:
California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington
Benefits
RSAC believes in investing in our people. We offer:
- Salary range: $90,000 – $110,000
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company‑wide offsite
Our interview process includes an initial screening conversation, followed by a series of conversations with the hiring manager and team. We aim to keep things efficient and give you a clear understanding of the role, team, and how we work.
Our Culture
We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.
- We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
- Our team is passionate and results‑oriented, striving to achieve excellence in everything we do.
- We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
- We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.
The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community. We’re always looking for imaginative and visionary individuals who share our passion for providing cutting‑edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.
Our Values
- Adaptability: In our ever‑changing world, we innovate through determination, creativity, and resourcefulness.
- Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
- Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.
RSAC is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
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