Engagement Director, Omni-Channel Marketing

Engagement Director, Omni-Channel Marketing

Atlanta, GA | Kansas City, MO | Philadelphia, PA

Sagepath Reply, US - Omni-Channel Marketing /

Full Time /

Hybrid

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Sagepath Reply is a full-service digital marketing and technology company driven by purpose and fueled by passion to make a difference in how humans interact with technology in a more effective and efficient way. Our clients consist of Fortune 1000 companies across several industries, and we help guide them through digital transformation with the belief that even the smallest detail can make a big difference in making a connection with users and driving conversion and ROI. Our services include digital marketing, user experience, creative development, optimization, and eCommerce with high-level partnerships with Optimizely, Kentico, HubSpot and Salesforce.

Engagement Directors are responsible for driving the overall account strategy on behalf of our clients, documenting the solution, and ensuring the final deliverable meets client goals and end user needs. The Engagement Directors are responsible for ensuring a trusted and long-term partnership with our clients. They are responsible for project managing all client deliverables, account growth, setting the overall strategic direction and vision, scrum master activities, and developing solutions that inspire the team and client. Potential candidates should have a strong digital background, familiarity with marketing technology, and a consultative approach for problem-solving.

Responsibilities

Primary client contact, providing short and long-term strategic counsel, as well as overall fiscal responsibility for the account, including comprehensive budget tracking and management

Manage a marketing program, lead/define marketing strategies, and guide the vision across core marketing technology investments and integrations for clients at an enterprise-roadmap level

Effectively manage full project lifecycles, creates and maintain detailed project plans and reports, according to Sagepath's SDLC process, that communicate tasks, milestone dates, status and resource allocations

Facilitate client stakeholder working sessions and interviews in order to elicit and document business, non-functional, functional and technical requirements as well as project KPIs

Act as Agile Product Owner by leading Agile SCRUM ceremonies, including but not limited to backlog refinement, sprint planning, sprint retrospectives, and training

Act as client relationship manager, serving as point of contact for escalation and ad hoc needs.

Provide strategic oversight and support of the technology and systems used within the client's ecosystem, including recommendations on how systems should be integrated & utilized in support of their business goals

Minimum Requirements

Experience leading a wide array of digital B2B and B2C implementations, including: Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications.

10 years of experience in Business Analysis, Product Management, or Project Management

Working knowledge of requirements, timelines, user flows

Working knowledge of the SDLC and Agile methodologies

Experience launching 5 or more IT platforms/software for Enterprise Accounts

Preferred Experience

Experience working in an agency or consulting setting

Experience working with Optimizely Platform

About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [email protected]. Visit our website at www.reply.com to learn more about our open roles.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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