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Engagement Manager, Events Program, Amazon Travel & Events

Amazon.com Inc
  • Arlington, VA
    4 days ago

    Job Description

    At Amazon, we"re working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, innovative and driven people. We are currently seeking an experienced and dynamic manager to bring their expertise to lead customer engagement strategy for the Amazon Travel & Events (AT&E) Meetings & Events program.

    The Engagement Manager, Events Program will drive awareness, adoption, and behavior change for AT&E"s managed meetings and events services by designing and executing strategic engagement across the customer journey (employee experience). You will structure content for modern channels, monitor journey health, and deliver targeted interventions that move customers (employees) from independent event sourcing to AT&E"s managed program. Working closely with cross-functional stakeholders, you"ll translate intelligence into engagement strategies that drive measurable business outcomes.

    Success in this role requires strong communication skills, a data-informed mindset, the ability to structure content for multiple channels, and a relentless focus on simplifying the experience for Amazonians.

    Key job responsibilities

    • Owns and executes the customer (employee) engagement strategy for the Events program - driving awareness, adoption, and sustained usage of AT&E"s managed meetings and events services through change management, education, and multi-channel engagement
    • Develops and executes change management strategies for new offerings ensuring audiences understand what"s changing
    • Designs and delivers multi-channel campaigns tailored to segments based on journey stage
    • Designs modular content that serves employee experience channels
    • Monitors and interprets engagement data to assess journey health - identifying friction points and opportunities for intervention
    • Tracks and reports on engagement effectiveness, connecting activity metrics to business outcomes
    • Partners with cross-functional stakeholders to align engagement with program goals
    • Surfaces intelligence to inform decisions - acting as a strategic enablement partner, not a communications service provider
    • Establishes and optimizes processes for content intake, review, and publication
    • Experiments with new formats, channels, and approaches; scales what works, sunsets what doesn"t

    A day in the life

    • Prioritize incoming requests - Evaluate ad hoc asks against the quarterly plan and intake protocol.
    • Join a Program sync - The team is rolling out something new. You"re shaping what employees need to know and when.
    • Draft or refine content for an upcoming launch - Structure messaging for new services.
    • Analyze a recent campaign"s performance - Connect activity metrics to business outcomes.

    About the team

    The Customer Engagement & Experience (CEE) team is part of Amazon Travel & Events (AT&E). We are the team responsible for how Amazon employees discover, understand, and engage with AT&E"s travel and meetings & events programs.

    Numbers & Facts

    LocationArlington, VA
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1994
    Websitehttp://Amazon.com/militaryroles

    About Company

    At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

    Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

    It’s Always Day 1
    At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

    Our Leadership Principles
    Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

    Skills

    • Analysis Skillsunmatched
    • Campaignsunmatched
    • Change Managementunmatched
    • Channel Strategiesunmatched
    • Communication Skillsunmatched
    • Content Structureunmatched
    • Cross-Functionalunmatched
    • Data Analysisunmatched
    • Establish Prioritiesunmatched
    • Event Managementunmatched
    • Management Strategyunmatched
    • Metricsunmatched
    • Process Improvementunmatched
    • Product/Service Launchunmatched
    • Project/Program Managementunmatched
    • Publicationsunmatched
    • eSourcingunmatched

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