Engagement & Revenue Marketing Strategist

Pay Rate: $75 per hour

• Location: El Segundo, CA
• Work Mode: Onsite

Responsibilities:

• Develop and implement Engagement & Revenue Marketing Strategy for Genre Pack subscribers.
• Drive engagement with linear and premium content to increase base package and bolt-on revenue and reduce subscriber churn.
• Manage strategic campaigns across Email, SMS, dotcom, and in-app platforms, including automated in-app journeys using Braze CRM.
• Collaborate cross-functionally with governance, CRM, Engagement Marketing, and Revenue Marketing teams.
• Lead initiatives focused on automation and personalization to optimize multiple KPIs.
• Create lifecycle strategies for engagement, upsell/cross-sell, retention, and churn mitigation.
• Act as the Marketing lead for Genre Pack strategies and ensure alignment with best practices.
• Provide feedback to marketing leadership for program updates and to overcome obstacles.
• Launch strategies with measurement plans to track performance against KPIs.
• Utilize customer insights, behavioral data, and campaign performance trends to optimize communication opportunities.
• Partner with analysts and stakeholders to develop testing strategies and demonstrate incremental value.

Requirements:

• Experience building app-based messaging strategies leveraging CRM marketing automation and personalization.
• Experience with engagement or revenue strategy for app-based companies, preferably streaming or SVOD services.
• Proven record of autonomously leading enterprise strategic initiatives.
• Minimum 2 years of communications or campaign strategy experience with a focus on automation and personalization.

Preferred Skills:

• Ability to work and collaborate cross-functionally with key stakeholders and leaders.
• Effective communication skills for program updates, performance, strategy, and roadmap with senior marketing leadership.
• Executive decision-making skills for data/insights required, testing roadmap, and strategic implementation.
• Understanding of building business cases and developing strategic testing plans.
• Solution-oriented mindset with troubleshooting and creative problem-solving abilities.